Husqvarna's New 'Master Your Great Outdoors' Marketing Campaign Focuses on Outdoor Enthusiasts

"Master Your Great Outdoors" drives outdoor enthusiasts to Husqvarna Total
Source servicing dealers for high performance outdoor power equipment,
advice and service

CHARLOTTE, N.C., March 31 /PRNewswire/ -- Husqvarna today announced the
Company's new Husqvarna Brand marketing campaign, "Master Your Great
Outdoors(TM)." The campaign, based upon consumer insights, is designed to
engage landowners and homeowners that desire professionally proven outdoor
power equipment for their outdoor projects.

The program will educate consumers and help drive traffic to Husqvarna
Total Source servicing dealers across the country via a comprehensive
integrated marketing campaign that includes:



-- Two sets of National TV, Radio and Print advertisements: One focuses on
Husqvarna's professionally-proven products engineered for power,
precision and performance; the other spotlights the "masters of outdoor
power equipment," or Husqvarna Total Source Servicing Dealers, who
provide customers with expert knowledge, advice and service.

-- A Web-based resource portal, http://www.MasterYourGreatOutdoors.com , which
includes expert outdoor advice, maps and charts with information on the
optimal time to seed, fertilize and aerate, and a neighborhood forum
where users can chat and learn from virtual neighbors nationwide. The
site will also feature quarterly Web contests to spark consumer
interest and engagement.

-- The "Great Outdoors Sweepstakes" offering consumers who register via
http://www.MasterYourGreatOutdoors.com a chance to win an outdoor adventure
package, encompassing hiking, horseback riding, fly fishing and more.
Visit http://www.MasterYourGreatOutdoors.com for rules; the contest begins
April 1, 2008.
"Husqvarna outdoor power equipment users rely upon servicing dealers
for the best products, expert advice and service," said Dave Zerfoss,
president of Husqvarna Forest and Garden Company. "Our 'Master Your Great
Outdoors' initiative raises visibility for our Total Source servicing
dealers, providing them with additional resources to give Husqvarna users
the best possible buying, service and user experience to help them master
their great outdoors, with Professionally Proven Products from Husqvarna."

About Husqvarna

Husqvarna is the world's largest producer of lawn mowers, chainsaws and
portable gas-powered garden equipment such as trimmers and blowers. The
Group is also a world leader in diamond tools and cutting equipment for the
construction and stone industries. Net sales in 2007 were SEK 33.3 billion
and the average number of employees was 16,000.

http://www.usa.husqvarna.com



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Source: Real Estate Newswire