New Online Marketing Service and Free Property Search Enables Commercial
Real Estate Professionals To Reach More Prospects and Generate More Leads
from Their Online Property Listings
BETHESDA, Md., May 15 /PRNewswire-FirstCall/ -- CoStar Group, Inc.
(Nasdaq: CSGP), the number one provider of commercial real estate
information/marketing solutions, today announced the launch of CoStar
Showcase(TM) (http://www.CoStar.com), an online property marketing service
designed to provide commercial real estate professionals a dynamic new
channel for maximizing the visibility of their available office, retail,
warehouse/industrial, multifamily, land and other commercial properties
before a large audience of online prospects.
CoStar Showcase will harness the substantial and previously untapped
web traffic generated at CoStar.com, which includes more than 1.3 million
unique visitors each quarter, and additional traffic generated on
Google(TM), Yahoo!(R) and other leading search engines, to create an
all-new, high-impact online marketing service that enables commercial real
estate professionals with available space for lease and property for sale
to reach more prospects and generate more leads.
This new online marketing service from CoStar offers a number of
advantages over other online property marketing services:
-- CoStar Showcase is the only major, online commercial property search
tool that requires no search fees or registration. Visitors to
http://www.CoStar.com can access this truly open service to search tens of
thousands of for-lease and for-sale commercial property listings by
location, available space, and rental rate or sale price range.
-- Property listings marketed on CoStar Showcase will be exposed to an
enormous online audience, including the 1.3 million unique visitors
who go to http://www.CoStar.com each quarter, and thousands more expected
through keyword linking strategies with Google, Yahoo, and other major
search engines.
-- Only property listings from commercial real estate professionals will
be allowed on CoStar Showcase, in an effort to assure that all
listings are active and available as advertised. Each listing includes
the listing broker's telephone number and email address.
-- All listing information on CoStar Showcase is taken directly from
CoStar's comprehensive commercial property database, updated by the
industry's largest and most respected research service. CoStar will
make every effort to ensure the listing information is accurate, up
to-date and free from mislabeled, outdated or "dead" listings that
clutter other online property search services. It also makes posting
listings a simple process, with no text to be keyed in, images
uploaded or other time-consuming tasks.
"CoStar Showcase offers a true competitive advantage for commercial
real estate professionals who want to gain additional valuable exposure for
their available property listings by reaching more prospects and generating
more leads online," said Andrew C. Florance, CoStar Group Founder and CEO.
"After more than 20 years building our business by helping commercial real
estate professionals use technology to market their listings more
effectively, I believe CoStar is uniquely positioned to offer a better way
to help our thousands of subscribers present their listings to a vast
audience of highly qualified prospects."
Clients have responded enthusiastically to the new service, recognizing
the numerous advantages it offers for marketing their listings online. As a
result, CoStar has signed more than $1 million in presale subscriptions for
CoStar Showcase, including subscriptions with more than 100 commercial
brokerage firms across the country. These contracts include a trial period
and an option to cancel, but based on the response received to date, CoStar
believes CoStar Showcase to be a very compelling and effective solution for
those interested in marketing their listings online.
CoStar will be officially presenting CoStar Showcase at next week's
International Council of Shopping Center's (ICSC) global retail real estate
convention in Las Vegas, NV. Please visit CoStar exhibit booth # S1014 in
the Trade Exhibition (South Hall.) Additional information on CoStar
Showcase is available at http://www.CoStar.com/showcaseinfo. To learn more about
how CoStar Showcase can present your commercial property listings to an
even larger audience of online prospects, please speak with a CoStar
Showcase product specialist at 1-877-726-7827.
About CoStar Group, Inc.
CoStar Group, Inc. (Nasdaq: CSGP) is the number one provider of
commercial real estate information/marketing solutions to commercial real
estate professionals in the United States and United Kingdom. CoStar's
suite of services offers customers access via the Internet to the most
comprehensive database of commercial real estate information throughout the
U.S. as well as in the United Kingdom and France. Headquartered in
Bethesda, MD, the company has approximately 1,300 employees, including the
largest professional research organization in the industry. For more
information, visit http://www.costar.com.
This news release includes "forward-looking statements" including,
without limitation, statements regarding CoStar's expectations, beliefs,
intentions or strategies regarding the future. These statements are subject
to many risks and uncertainties that could cause actual results to differ
materially from these statements. More information about potential factors
that could cause actual results to differ materially from those discussed
in the forward-looking statements include, but are not limited to, those
stated in CoStar's filings from time to time with the Securities and
Exchange Commission, including CoStar's Form 10-K for the year ended
December 31, 2007 and CoStar's Form 10-Q for the quarter ended March 31,
2008, under the heading "Risk Factors." In addition to these statements,
there can be no assurance that CoStar Showcase will enable commercial real
estate professionals to reach more prospects and generate more leads from
their online property listings; that CoStar Showcase will maximize
visibility of commercial real estate professionals available office,
retail, warehouse/industrial, multifamily, building sites and other
commercial properties before a large audience of online prospects; that
CoStar Showcase will harness the substantial and previously untapped web
traffic generated at CoStar.com and additional traffic generated on Google,
Yahoo and other leading search engines to create an all-new, high-impact
online marketing service that enables commercial real estate professionals
with available space for lease and property for sale to reach more
prospects and generate more leads; that CoStar Showcase will offer a number
of advantages over other online property marketing services; property
listings marketed on CoStar Showcase will be exposed to an enormous online
audience; that thousands of web visitors will be generated through keyword
linking strategies with Google, Yahoo and other major search engines; that
all listings on CoStar Showcase will be from commercial real estate
professionals; that all listings on CoStar Showcase are active and
available as advertised; that each listing will include the listing
broker's telephone number and email address; that the listing information
on CoStar Showcase is accurate, up-to-date and free from mislabeled,
outdated or "dead" listings; that posting listings will be a simple
process; that CoStar Showcase will be a true competitive advantage for
commercial real estate professionals; that commercial real estate
professionals will gain additional valuable exposure for their available
property listings by reaching more prospects and generating more leads
online; that CoStar is uniquely positioned to offer a better way to help
our thousands of subscribers present their listings to a vast audience of
highly qualified prospects; that the $1 million in presale subscriptions
for CoStar Showcase will be maintained or that some or all of those
subscriptions will not cancel that CoStar Showcase will be a very
compelling and effective solution for those interested in marketing their
listings online. All forward-looking statements are based on information
available to CoStar on the date hereof, and CoStar assumes no obligation to
update such statements.
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Source: Real Estate Newswire
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