o2 ideas Wins Taylor Morrison's National Account

BIRMINGHAM, Ala., May 1 /PRNewswire/ -- o2 ideas, Inc. has been named
the national creative agency of record for Taylor Morrison, one of the top
homebuilders in North America. The Birmingham, Alabama agency will produce
the home builder's national advertising campaign, as well as creating
advertising materials for Taylor Morrison's recently announced partnership
with Disneyland where they are part of the "Innovation Dream Home" team. o2
ideas will also continue to create and develop the employment and internal
branding for the company.

Taylor Morrison specializes in building locally designed homes in the
first-time, mid-market and mid-to-upscale housing market sectors. Taylor
Morrison is currently building on 280 communities in Arizona, California,
Colorado, Florida, Nevada and Texas. The company also operates under the
Monarch brand in Ontario, Canada, where it builds single-family homes and
high-rise condominiums.

Graham Hughes, Sales and Marketing VP for Taylor Morrison said "In the
field our goal is to build the very best home we can for our home owners,
so that they are truly inspired by their choice of home, community and
indeed the whole experience. Working with the o2 team has really broadened
our thought process to work not just out of the box but out of the
industry. Creative excellence is a given at o2, but what makes them stand
out is their ability to 'get' our business and understand our consumer
despite having never had a house-building client before."

"We welcome Taylor Morrison as part of the o2 client family," said
Shelley Stewart, CEO of o2 ideas. "We look forward to helping them deliver
an inspirational experience to prospective buyers across the U.S. and
Canada."

Taylor Morrison is a wholly owned subsidiary of Taylor Wimpey plc (LON:
TW), a homebuilding company with 125 years of experience and operations in
the United Kingdom, North America, Spain and Gibraltar.

o2 ideas is a leading marketing and retail communications company based
in Birmingham, AL. Clients include Verizon Wireless Midwest Area, Taylor
Morrison, The Home Depot, Honda Manufacturing of Alabama, Samford
University, Verizon Wireless GA/AL, and Alabama State University among many
others. Numerous "pro bono" clients include The Mattie C. Stewart
Foundation, The Birmingham Civil Rights Institute, 16th Street Baptist
Church, bewhoyouwannabe and others. For more information about o2 ideas,
visit http://www.o2ideas.com .



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Source: Real Estate Newswire