Freeborders and Birlasoft Form Strategic Partnership

Freeborders and Birlasoft Form Strategic Partnership

Relationship Allows Rapid Entry into China for Global Sourcing

San Francisco, CA (PRWEB) July 23, 2009

Freeborders, Inc., the leading provider of technology solutions developed from China, and India-based Birlasoft today announced a comprehensive strategic partnership designed to benefit present and future clients by bringing a broader range of IT services to the market while providing a rapid entry into China as a global sourcing location.

Now more than ever, it is becoming imperative for global sourcing adopters to consider a diversified sourcing portfolio. As Birlasoft's China partner, Freeborders will provide a full range of IT services to Birlasoft clients who recognize the value in building risk diversification into their sourcing strategies by adding China to their list of geographies. Freeborders will leverage Birlasoft's deep process expertise and specialty skills to offer a broader range of services to its clients. The initial phase will have up to 100 professionals from Freeborders' Wuxi location dedicated to the partnership.

"The demand for companies to leverage China as a primary sourcing location is rising, and industry analysts now say it is the number two destination behind India," said Jean Cholka, Chief Executive Officer, Freeborders. "Since we have been delivering IT Services from China for over 10 years, we are confident that we can provide a positive experience for Birlasoft clients. From a Freeborders vantage point, we strive to provide the right expertise at the right time for our clients and this strategic alliance with Birlasoft will benefit us by bringing immediate access to additional skill sets and specialized expertise requested by our existing clients".

"There is an ever increasing need to provide enhanced value to clients - especially in today's economy - and that applies to products, service and human capital knowledge. By partnering with a leader in China like Freeborders, Birlasoft will be able offer a beneficial diversified sourcing solution to our clients immediately," said Vipin Gudwani, senior vice president of strategic global accounts. "Our best-in-class processes and skills combined with Freeborders' delivery from China is a solid value proposition.

With nearly 1000 industry experts, Freeborders provides a full range of IT services, ranging from consulting to outsourcing of IT projects for large and medium-sized companies. Its vertical expertise includes Financial Services, High Tech and Travel & Hospitality.

About Freeborders - www. freeborders. com
Freeborders provides specialized expertise to solve the most complex business challenges for the financial services, travel and high tech industries. The company provides global consulting, latest technologies and outsourcing services that leverage its deep domain expertise, innovative thinking and strategic execution through its integrated China to US delivery model. Freeborders is uniquely positioned to cost-effectively enable its clients to achieve their business objectives.

About Birlasoft
Birlasoft is a leading provider of information technology services in both onshore and offshore models to Fortune 1000 as well as mid-sized organizations in banking, financial services, insurance, retail, healthcare, manufacturing and independent software vendors sectors. Birlasoft's services include application development, support & maintenance, enterprise application implementation, integration, infrastructure management and quality assurance & testing. Birlasoft's robust delivery processes embrace digitized project management methodologies, embedded within proven practices of Six Sigma, SEI CMMi Level 5 on Continuous Representation and secure services framework with BS7799. The company has also been assessed at PCMM Level3. Headquartered in NOIDA, India, Birlasoft has about 4000 employees across US, UK, Germany, Netherlands, Czech Republic, Malaysia, Australia, Singapore and India.

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Clarus Systems & AdvizeX Enter into Strategic Reseller Alliance

Clarus Systems & AdvizeX Enter into Strategic Reseller Alliance

AdvizeX to Sell and Integrate the ClarusIPC Plus+ Software to Customers.

Washington, D. C., Redwood City, Calif. & Independence, OH (PRWEB) June 15, 2010

Clarus Systems, Inc., (http://www. clarussystems. com) (Booth 601, HP Software Universe) a leading provider of integrated Voice over IP (VoIP) management software and services for Unified Communications in the enterprise, today announced a strategic reseller partnership with AdvizeX (http://www. advizex. com), a leading information technology provider of infrastructure and enterprise application solutions. AdvizeX will sell and integrate the ClarusIPC Plus+ software to their customers.

“We see Clarus Systems as a quintessential partner based on several factors,” said Craig Jacobson, Sales Manager, Government Accounts, AdvizeX. “Their R & D team developed a superior toolset for UC network management combining both monitoring and testing. Clarus Systems goes a step further as they provide a single integrated application with the ability to do performance monitoring, configuration management, and policy and compliance reporting. This is a real differentiator as these features exceed the customer requirements we normally get. Customers are also impressed by the ease, simplicity and straightforward reporting and it makes their workflow more streamlined than they expected.”

As a trusted advisor to its clients, the AdvizeX Professional Services (PS) model is tailored to help their clients achieve their IT goals. The primary objective of the PS organization is to provide support in process consulting, architecture and design, infrastructure implementation and management solutions (system, information and performance management). Many well known enterprises in the banking & financial, business services, education, government, healthcare, manufacturing and retail rely on AdvizeX for their IT knowledge and deployment expertise.

“AdvizeX has a strong history with HP which is a major partner with Clarus Systems,” said Brendan F. Reidy, CEO, Clarus Systems (http://www. clarussystems. com/about/team. php#reidy). “With a wealth of knowledge in many of the same verticals that Clarus Systems focuses on, we have a synergy that will benefit customers as both companies have functional experts who know the business model and how it can best be served by IT, most notably in unified communications.”

About Clarus Systems
Clarus Systems, Inc. (http://www. clarussystems. com (http://www. clarussystems. com)) a global leader in enterprise VoIP management software and services, provides integrated testing, troubleshooting, and monitoring for Cisco Unified Communications systems. Clarus’ award-winning VoIP management suite, ClarusIPC Plus®, maximizes Cisco Unified Communications performance and availability through automated testing, performance monitoring, configuration management and business intelligence reporting. Clarus VoIP testing and monitoring ensures the highest voice quality and proactive management that empowers unified communications. The company attributes its success to its roster of customers which includes Global 100 enterprises in financial services, healthcare, energy, communications, as well as system integrators, resellers and managed service partners.
For additional information, please visit http://www. clarussystems. com (http://www. clarussystems. com).

About AdvizeX
AdvizeX Technologies is a leading information technology provider of infrastructure and enterprise application solutions. AdvizeX combines the technical expertise of our consultants with the technologies from our strategic business partners to solve information technology issues impacting our clients' businesses.

As a value-added reseller of open-systems information technology, AdvizeX has built key partnerships with leading technology vendors Hewlett-Packard, Oracle Corporation, Microsoft, EMC Corporation, Altiris and SGI.

The AdvizeX mission is "to be a Trusted Advisor for our customers by providing a tailored portfolio of IT solutions to help them achieve their business goals."

Media Contact:
Paul Macchia
Clarus Systems
Press(at)clarussystems(dot)com
201-357-4772

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HAPPYneuron Announces Its Latest Memory Game: Cocktail

HAPPYneuron Announces Its Latest Memory Game: Cocktail

On the heels of the successful launch of their memory game “Restaurant,” company demonstrates leadership in memory games and best-in-class brain fitness programs through latest offering

Mountain View, CA (PRWEB) February 5, 2010

Today HAPPYneuron announced their 37th brain training game, Cocktail (http://www. happy-neuron. com/games/memory/Cocktail. html), keeping their commitment to continuously deliver variety and novel material to their brain training program.

Verbal memory and concentration are essential cognitive elements that everyone needs in their daily life. Whether it is retaining information that has just been read in a book, or simply remembering the name of a new acquaintance, these skills are vital to well-being. New technology like cell phones and PDAs diminish the need to engage memorization skills in day-to-day living. Similar to how doctors recommend taking the stairs instead of the elevator to maintain physical fitness, it is important to exercise cognitive skills to maintain brain fitness. As people age, memory skills can begin to decline unless they make a conscientious effort to keep themselves sharp. Playing brain games is a great way to stay mentally fit.

HAPPYneuron's new memory game, Cocktail, puts players in the shoes of a mixologist and asks them to remember information as they prepare cocktails using various ingredients, glassware, and garnishes. Cocktail challenges verbal memory by requiring the user to remember key pieces of information in order to fulfill correct drink orders.

In the game Cocktail users' visual analysis is trained as they scan each shelf and attempt to identify the right ingredients and correct quantity. Concentration skills are also exercised from the time they are presented the drink recipe to the execution of the order. Academic studies have shown that playing scientifically developed memory games (http://www. happy-neuron. com/games/memory) (like Cocktail) can improve recall and other cognitive functions.

"With the current advancements in neuroimaging techniques, there is a growing body of scientific evidence that variety and novelty are essential to improving brain fitness," explains Bernard Croisile, MD, PhD and HAPPYneuron's chief science officer. "These elements, combined with a commitment from users to practice, have shown a positive impact on creating new neurons and neural pathways."

Information about HAPPYneuron's Cocktail memory training game can be found at the Cocktail memory game page (http://www. happy-neuron. com/games/memory/Cocktail. html). It is available to subscribing members of HAPPYneuron's brain fitness program. Membership list price is $9.95 per month or $99.95 annually.

About HAPPYneuron, Inc.:
A pioneer in brain training and rehabilitation solutions, HAPPYneuron offers a broad range of scientifically validated, personalized programs in multi-media formats for children, adults and seniors. HAPPYneuron was co-founded by internationally acclaimed and award-winning neurologist, Bernard Croisile, MD, PhD, and is dedicated to improving cognitive health through evidence-based products for individuals and cognitive therapy professionals worldwide. HAPPYneuron is a majority owned subsidiary of Scientific Brain Training (NYSE Euronext: MLSBT). To learn more about HAPPYneuron, Inc. visit happy-neuron. com (http://www. happy-neuron. com).

This press release was distributed through PR Web by Human Resources Marketer (SeniorCare Marketer: www. seniorcaremarketer. com) on behalf of the company listed above.

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The National NeedleArts Association’s Stitch to WIN Against Breast Cancer Campaign

The National NeedleArts Association’s Stitch to WIN Against Breast Cancer Campaign

Brings the needlearts to the 6th Annual Conference for Young Women Affected by Breast Cancer.

Denver, CO (PRWEB) March 15, 2006

Before the Stitch to WIN Against Breast Cancer banner was secured to the front of TNNA’s booth, the table was flocked by eager young women — many as young as 20 — wanting to know more. “What is this?” “I’ve never seen anything like this.” “You mean, you’re going to actually teach me to stitch?” “I’ve been looking for something to do while I sit through chemo’ . . . this is perfect!”

The event was the 6th Annual Conference for Young Women Affected by Breast Cancer co-sponsored by Living Beyond Breast Cancer, TNNA’s non-profit partner in the campaign, and the Young Survival Coalition and was held February 24 – 26, 2006. Over 650 women— breast cancer survivors, supporters and health professionals — came together in Denver CO to learn valuable information, gather support and share their incredible spirit.

This year, TNNA shared the benefits and joy of needlearts with these courageous women, as well. Throughout the weekend, the Stitch to WIN Against Breast Cancer booth was surrounded by these new stitchers, as they enjoyed learning to knit, crochet, needlepoint and cross stitch during their breaks from the scheduled programming. A few only needed a refresher course as they had learned to stitch as children at their grandmothers’ knees. Most always wanted to know how but had never had the opportunity. Each of them walked away with a smile and a new-found passion for the needlearts.

Many women stopped by the booth just to share their stories about how stitching helped them get through some very difficult times. They talked about the emotional, spiritual and therapeutic benefits of the needlearts – how their knitting or needlepoint kept their fingers nimble and their spirits up during the long hours of treatment.

Local retailers Carole Jacobs of Ewenique Yarns and Denise Seale and twin sister Danielle of Cherry Tree Needlepoint came and brought along volunteers from their shops to help support the event. Joined by Pam Aman, an independent Yarn Sales Rep based in Denver, these TNNA members and customers shared their time and needlearts talents with what seemed to be a never-ending stream of enthusiastic new stitchers. “I’m amazed by the energy and vitality of these courageous young women,” commented Carole. “ . . . and they’re taking to stitching with a real excitement and determination!”

Several of the other exhibitors - organizations and individuals who provide valuable services to breast cancer survivors all over the country – also were excited about what we were offering and have asked to partner with us in their communities. “We really need Stitch to WIN to come to Tampa,” emphasized Stena Campagna, Outreach & FACTors Coordinator of the Comprehensive Breast Cancer Program at the Moffitt Cancer Center in Tampa FL. “This program is perfect for the people we support.” TNNA retailers in each specific area will be contacted and included in the planning of upcoming events.

Stitch to WIN Against Breast Cancer is a campaign created by TNNA to help fight the war against breast cancer through the needlearts. Retailers across the country are holding fundraising events in their own communities to reach existing customers, as well as new consumers, in support of this important cause. Proceeds from these events benefit Living Beyond Breast Cancer (LBBC. org).

TNNA is a non-profit trade organization established in 1974 and is dedicated to the advancement and promotion of needle arts, through trade shows, educational seminars, special events, public relations and professional programs that continue to meet the needs of the industry.

For more information on The National NeedleArts Association (TNNA) please got to www. TNNA. org. Information about Living Beyond Breast Cancer (LBBC) can be found at www. LBBC. org

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CamelBak® ‘Official Water Bottle Of’ Campaign Goes Nationwide; Three New Teams Sign Up to Ditch Disposables

CamelBak® ‘Official Water Bottle Of’ Campaign Goes Nationwide; Three New Teams Sign Up to Ditch Disposables

From Los Angeles to Austin, Texas, to Brooklyn, N. Y. -- what started in Northern California as a mini-movement to encourage the use of reusable water bottles, has now gone nationwide.

Petaluma, CA (PRWEB) June 3, 2010

From Los Angeles to Austin, Texas, to Brooklyn, N. Y. -- what started in Northern California as a mini-movement to encourage the use of reusable water bottles, has now gone nationwide.

Three wild and wacky sports teams – the Los Angeles Racing Dragons, the Austin RockStars Handball Club and the Zeus’ Beard Brooklyn Kickball Team – have ditched their disposals as the newest members of CamelBak’s “Official Water Bottle Of” (http://www. camelbak. com/owbo) campaign. The campaign is designed to celebrate the less serious side of sport while underscoring the importance of eliminating plastic water bottle consumption and waste.

Chosen by CamelBak for their unique, if not crazy, take on sporting endeavors, each of the new teams shares a passion for having a good time playing a sport they love while doing something good for the environment.

Meet the newest members:

Los Angeles Racing Dragons (http://www. laracingdragons. org/): Though still relatively unknown, Dragon Boat racing, which originated in China, is one of the fastest growing international sports. The Los Angeles Racing Dragons, who affectionately refer to themselves as LARD, have put fun and family ahead of competition, and they have a loyal following to show for it.

Austin RockStars Handball Club (http://www. austinhandball. info/default. aspx): Though fun is a big part of the lure, the RockStars, who are members of the Texas Team Handball Club, take the sport of American Speed Handball very seriously. This intense team game is extremely fast and aggressive.

Zeus’ Beard (http://brooklynkickball. com/zeusbeard/): Just the thought of kickball brings back memories of good times in the school playground. Well, these big kids from Brooklyn, who play in the co-ed league, definitely know how to have a good time while working up a big thirst – for water during the game and a keg afterwards.

They join previously announced members, the Santa Cruz Derby Girls (http://www. santacruzderbygirls. org/) and San Francisco Sea Lions Underwater Hockey team (http://www. sfuwh. org/), who helped kick off the program in March.

“We love our CamelBak water bottles, which, like us, sometimes take quite a beating during a competition,” said Mike Strong of the Austin RockStars. “We particularly love seeing the look of envy on the eyes of the opposing teams as we stay hydrated with our very own reusable RockStars-logoed bottles.”

CamelBak, which boasts two decades of hydration innovation and leadership, wants this program to highlight the importance of hydration in all fitness activities. It continues to look to partner with passionate, athletic teams and clubs that break free from conventional fitness activities. Teams and clubs that would like to be considered are encouraged to visit www. camelbak. com/owbo (http://www. camelbak. com/owbo) and submit an application.

If chosen, CamelBak will provide BPA-free Better Bottles™ and t-shirts with the team logo, as well as promoting the teams on the CamelBak website and its Facebook Fan Page. As the “Official Water Bottle Of,” CamelBak will have water-carrying rights at the teams’ sanctioned events, so members can enjoy the refreshing health benefits of H2O at every practice and every game.

About CamelBak®
Founded in 1989, CamelBak invented the hands-free hydration category and is the global leader in personal hydration gear. With a mission to continually reinvent and forever change the way people hydrate and perform, CamelBak offers a complete line of technical hydration packs, gear, accessories and aviation / CVC-approved tactical gloves for military forces globally.

With headquarters in Petaluma, CA, a wholly-owned and operated reservoir manufacturing in Mexico and distribution in San Diego, CA, CamelBak designs, tests and engineers its products to perform and last a lifetime. CamelBak is privately held, with products available in 50 countries worldwide. For more information, please visit www. camelbak. com or call 800.767.8725.

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Arizona Eliminates Children's Health Insurance Program; Fallout Will be Felt for Years to Come Predicts Georgetown CCF's Jocelyn Guyer

Arizona Eliminates Children's Health Insurance Program; Fallout Will be Felt for Years to Come Predicts Georgetown CCF's Jocelyn Guyer

Children and families will be harmed for many years to come Arizona's drastic decision to eliminate its Children's Health Insurance Program and cut Medicaid coverage. Jocelyn Guyer, an authority on health coverage and co-director of the Center for Children and Families at Georgetown University's Health Policy Institute, predicts that Arizona will be dealing with the fallout from its short-sighted decision long after the state's budget improves.

Washington, DC (PRWEB) March 20, 2010

Statement by Jocelyn Guyer, Co-Director, Georgetown University's Center for Children and Families

"States throughout the country are facing tough budgets, but Arizona is the only state to make such drastic and short-sighted cuts to its health coverage programs for low and moderate-income families. It is the first state in history to permanently eliminate its Children’s Health Insurance Program (CHIP). Its decision to eliminate more than 300,000 people from Medicaid also is unprecedented in recent years."

"Others states have taken advantage of the infusion of federal funds included in the Economic Recovery Act to shelter children and families from the economic storm by maintaining their affordable coverage initiatives. Arizona stands alone in capitulating on its responsibility to help uninsured children and families.
Long after the state's budget situation improves, Arizona will be dealing with the fallout from its short-sighted decision. If children don't get the care they need, it can have lifelong effects on their ability to grow and learn."

Background:

As part of the state’s fiscal year 2011 budget signed into law by Governor Brewer on March 18th, Arizona repealed its CHIP statute, the only state to ever do so. It also made significant reductions in the financing of Medicaid. Together, the cuts are expected to result in almost 350,000 low-income people losing coverage, including about 60,000 children.

The proposed extension of federal fiscal relief in H. R. 4213 in Congress would provide Arizona with funding that could be used to mitigate the cuts. If adopted, the legislation would likely preclude the state from scaling back eligibility for Medicaid, and state policymakers could decide to use some of the funding to preserve Arizona’s CHIP program, known as KidsCare.

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Big Boy Aims to Please a New Generation of Youngsters

Big Boy Aims to Please a New Generation of Youngsters

"The Boy's" brand new kids menu, coming July 14, gives his littlest customers a new twist on all the food and fun they love and their parents all the quality and value they've come to expect of Big Boy.

Warren, Mich. (PRWEB) July 18, 2008

For decades, Big Boy (http://www. bigboy. com) has been a favorite mealtime destination for children wanting good food and good fun. “The Boy’s” brand new kids menu, coming July 14, gives his littlest customers a new twist on all the food and fun they love and their parents all the quality and value they’ve come to expect of Big Boy.

“It wasn’t so long ago that the parents bringing their children to Big Boy today were children themselves, asking their parents to take them to Big Boy,” said Tony Michaels, CEO, Big Boy Restaurants International LLC. “Kids have always loved Big Boy and we love their enthusiasm.”
A bright, cheerful placemat-style menu replaces the comic book theme of the old menu and for the first time, features full-color photos of several entrees. Different games and puzzles will alternate on the back of the menu throughout the year. A separate comic book will still be available for children who want them and full meals will still come with a fun toy.

New menu items include chicken and cheese quesadillas, “Bosco Stix,” and buttery noodles. Parents seeking healthier options for their children can steer them towards the new “Kidz Smart Start” oatmeal, yogurt and apple slice breakfast or the grilled chicken dippers or wrap at lunch or dinner.

Old favorites like hot dogs, “Spaghetti Spaghetti” and Kraft macaroni and cheese are still available, as are classic sides like French fries, onion rings or Big Boy's (http://www. bigboy. com) famous soup and salad bar. New, healthier side choices include sliced apples and strawberry yogurt.

“We’re honored by the loyalty parents, and especially children, continue to show Big Boy and are so excited to share this new menu with a new generation of the Big Boy family,” Michaels said. 

Headquartered in Warren, Michigan, Big Boy Restaurants (http://www. bigboy. com) International LLC is the exclusive worldwide franchisor of more than 455 Big Boy Restaurants in the United States and Japan. Visit us at http://www. bigboy. com (http://www. bigboy. com).

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