WomenÂ’s Business Casual Line Launched by Socially and Environmentally Responsible Clothing Company
Daly City, CA (PRWEB) September 18, 2004
Terra Verde Clothing, a socially and environmentally responsible women’s clothing company, has launched its business casual clothing line for women. “In developing Terra Verde Clothing’s product line, we integrated our desire for beautiful, well-made clothes with our need to create socially and environmentally responsible products,” says Anna Bell who co-owns the company with Larisa Margulis. Margulis adds, “All of Terra Verde Clothing's garments are made in the USA, and we only source fabric and trims from companies that provide healthy and safe work environments, living wages and do not use child or forced labor.” Terra Verde Clothing uses materials made from sustainable crops, like hemp and organic cotton, that are processed with low-impact reactive dyes and finishes.
Terra Verde Clothing was founded in late 2003 by Anna Bell and Larisa Margulis to fill a gap in the organic and sustainable women’s fashion market, the women’s business casual market. “We saw a need for progressive clothing options for working women, and having done some research decided to target our line to that market,” says Bell.
Terra Verde Clothing launches its fall line with tailored blouses in hemp-silk and hemp-Tencel® blends and a three-season hemp-silk suit. The coordinated suit pieces include a tailored jacket, trousers and a skirt, and are all machine washable. Terra Verde Clothing offers women’s sizes 6 through 14 in trousers and skirts and small through extra large in jackets and blouses. “We focused on tailored styling and exceptional construction; our blouses and jackets, for example, have French seams, closed plackets and finished facings for the highest quality product,” says Margulis. Prices range from $62 to $110.
Terra Verde Clothing sells its line through its storefront at www. terraverdeclothing. com, a fully functional e-commerce website. “We learned through market research that women want to see styles in all sizes offered, so we have front, back, side and candid views of all of our products in all of the sizes we sell,” says Margulis. Bell adds, “we work with wonderful real-life models from size 6 to 14 and have had a very positive response to this product marketing strategy. Women want a realistic idea of how they will look in clothing, and by showing them their size on our website we are able to market to women who might not otherwise make an online clothing purchase.”
Terra Verde Clothing will offer holiday and winter specials, like organic cotton pajamas, and full spring-summer and fall-winter lines each year.
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