Pioneer of Digital Place-Based Media Joins World's Leading Blood Pressure and Health Kiosk Manufacturer
Lifeclinic International, Inc., the world's leading manufacturer and distributor of automated blood pressure monitors and health testing stations, names Lon von Hurwitz Executive Vice President of Business Development.
Burtonsville, MD (PRWEB) July 9, 2009
Lifeclinic International (http://www. lifeclinic. com) has named Lon von Hurwitz Executive Vice President of Business Development. von Hurwitz, previously President of Sales for Health Club Media Network, is considered one of the pioneers of digital place-based media. He introduced digital in-theater media at Kodak, was SVP of Marketing for Sony Pictures' Columbia TriStar division, President of Sales and Marketing for InStore Broadcasting Network (IBN) and the senior advisor to Disney and ABC for their in-store TV development. He also served as the National Chairman of the Board of Mothers Against Drunk Driving.
Von Hurwitz will help lead Lifeclinic in its rapid growth and expansion into domestic and international markets, focusing on building strategic relationships with ad agencies, media buying firms and supermarket and chain drug retailers.
"As Lifeclinic continues its mission to promote healthier lifestyles and longer lives we're constantly presented with a vast array of opportunities to promote health-related media and advertising on our expanding and technically enhanced world-wide network of automated health stations (http://www. lifeclinic. com/products. aspx)," said Phil Claxton, Lifeclinic's President. "Lon's in-depth experience will ensure Lifeclinic keeps pace with these opportunities along with creating innovative marketing strategies that will help promote our beneficial products and services," he added.
About Lifeclinic International, Inc.
Lifeclinic is the world's largest supplier of commercial, automated, blood pressure monitors and health stations. Lifeclinic monitors can be found in over 30,000 pharmacies and 5,000 worksites, wellness centers, medical clinics and health clubs worldwide, performing 500 million blood pressure measurements annually. Lifeclinic monitors, health stations and management systems encourage individuals to take an active role in their healthcare and provide corporate management with tools to help reduce costs while improving the health of individual employees.
Please visit http://www. lifeclinic. com (http://www. lifeclinic. com) for more information.
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