Cisco Systems selects RewardStream Technology to Power Channel Program
SAN JOSE, CA (PRWEB) September 9, 2005
RewardStream Inc., a leader in rewards-based direct marketing technology, announced today that Cisco Systems selected its LifeCycle Marketing Platform to power CiscoÂ’s Partner Reward Program targeted at Value Added Resellers (VARs) of Cisco products for the SMB sector.
“We chose the RewardStream platform for its ability to quickly implement complex reward logic that quantifies the uplift in sales from the program, and to streamline the VAR claims process,” notes Michael Hopfinger, Marketing Program Manager for Cisco Systems. “We’ve set aggressive growth targets for the SMB market and the Partner Reward Program will play a prominent role in ensuring our channel success.”
Cisco selected the collaborative expertise of RewardStream and Cascade Promotion Corporation to deliver a turnkey solution with a wide array of rewards including brand name merchandise, experiential travel, and stored-value debit cards.
“Our LifeCycle Marketing Platform is a solid foundation for ROI-focused companies like Cisco to rapidly deploy and measure the effectiveness of their channel marketing programs,” stated Peter Oxley, CEO of RewardStream. “We are extremely excited to welcome Cisco to the family of world-class companies using RewardStream to power their rewards-based marketing programs.”
About RewardStream, Inc.
RewardStream specializes in the design, deployment, and operation of rewards-based direct marketing programs that align and motivate customer and channel behavior with targeted business objectives. By utilizing an innovative blend of proprietary technology and marketing best-practices, RewardStream works in partnership with clients to maximize the economic value at each stage of the customerÂ’s lifecycle. The CompanyÂ’s clients are in the financial services, telecommunications, health care, IT, and manufacturing sectors.
About Cisco Systems, Inc.
Cisco Systems, Inc. (NASDAQ: CSCO), the worldwide leader in networking for the Internet, celebrates 20 years of commitment to technology innovation, industry leadership, and corporate social responsibility. Information about Cisco can be found at http://www. cisco. com (http://www. cisco. com). For ongoing news, go to http://newsroom. cisco. com (http://newsroom. cisco. com).
About Cascade Promotions Corporation
Cascade Promotion Corporation offers a complete range of exceptional, reliable, and highly evolved web-based technology solutions to support incentive merchandise promotions. Online reward programs offer key benefits including the ability for companies to “instantly reward” their customers while also reducing costs.
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