Kernel Season’s® Celebrates the “No More Naked Popcorn” Revolution in National Advertising Campaign
TV, radio, print and online advertisements support a NEW way of eating popcorn!
Chicago, IL (PRWEB) January 19, 2011
Kernel Season’s, the nation’s number one brand of popcorn seasoning, is launching a national advertising campaign inviting popcorn lovers of all ages to celebrate the “No More Naked Popcorn” revolution. The campaign officially launches today, in honor of National Popcorn Day, and encourages America to “go naked no more” by “dressing up” their oil-, air - and microwave-popped popcorn with Kernel Season’s bold popcorn seasonings, popcorn spritzers and popping oils.
“The No More Naked Popcorn revolution is a whole new way of eating popcorn and it’s quickly becoming one of the biggest food trends of 2011,” said Brian Taylor, founder and president of Kernel Season’s. “With Kernel Season’s, popcorn lovers can spice up their favorite snack with their favorite flavors while also keeping it healthy. Our all natural popcorn seasonings contain 0g of fat and two calories per serving and are made with no MSG and real cheese and butter.”
The “No More Naked Popcorn” campaign targets popcorn lovers nationwide via television, radio, print, digital and social media ads.
Popping Through the Airwaves:
A long form original piece of music, entitled, “No More Naked Popcorn!” is the cornerstone for the broadcast campaign.
Television – Two animated, high definition, ten second television spots celebrate not having to go naked (with popcorn). The “Bouncing Popcorn” spot spoofs the familiar bouncing ball concept with a bouncing popcorn kernel that gets sprinkled with seasoning as it bounces over the song lyrics. The “Crying Popcorn” spot shows the transformation of a weeping naked popcorn kernel, whom upon getting seasoned, becomes very, very happy.
The TV spots will begin airing in January 2011 in conjunction with shows like Dr. Phil, LIVE! With Regis & Kelly, Rachael Ray, Inside Edition and more.
Radio – The radio spots utilize all of the song lyrics including lines like, “I never want to see you naked again,” and “Go ahead, put something on, for goodness sakes,” and “No MSG, it’s gluten-free!” The radio programs will air in various regional markets across the U. S. in mid 2011.
Popping up in Print:
Innovative print ads split a piece of popcorn in half and utilize a split bookend double page spread. Flanking a piece of editorial, the left half of the ad simply shows a plain piece of popcorn with the headline, “Naked.” The right side shows the other half of the popcorn bowing gloriously while being sprinkled with seasoning and includes the headline, “No More Naked Popcorn!” The ad flight will appear in Everyday with Rachael Ray, Ladies Home Journal, Parenting, Everyday Food, Weight Watchers and more.
Popping Through Your Computer Screen:
The ads will also appear on all major online search engines with social media advertising targeting millions of popcorn lovers. An online contest will also ask popcorn lovers how they “dress” their naked popcorn for a chance to win a one year supply of Kernel Season’s popcorn seasoning.
Looking ahead, the No More Naked Popcorn revolution will continue with the introduction of a new ready-to-eat popcorn product in select U. S. markets.
About Kernel Season’s
Kernel Season’s, headquartered in Elk Grove Village, IL, is the number one popcorn seasoning in the country. The flavors are all natural blends made with real cheese and are offered at over 27,000 movie theatre screens nationwide. They may be purchased for home use at more than 30,000 retail stores across America including Wal-Mart, Target, K Mart, Safeway, Food Lion and Blockbuster Video. Check the Kernel Season’s store locator at http://www. NoMoreNakedPopcorn. com to find a store near you, or to make a purchase online.
Kernel Season’s product line:
NEW! Kernel Season’s Ready-to-Eat Popcorn: Real Butter
Aged White Cheddar
Zesty Chipotle Nacho
Sweet‘n Salty Kettle Corn
Kernel Season’s Popcorn Seasoning: White Cheddar
Nacho Cheddar
Butter
Kettle Corn
Ranch
Caramel
Barbecue
Parmesan & Garlic
Sour Cream & Onion
Cajun
Jalapeno
Chocolate Marshmallow
Apple Cinnamon
Salt
Chili Lime
Salt & Vinegar
Kernel Season’s Popping Corn Kernel Season’s Popcorn Spritzer Kernel Season’s Popping and Topping Oil
To learn more, visit http://www. NoMoreNakedPopcorn. com or contact Rachel Lukawski-Kuna at 773-610-8454 or rachel(at)impressionspr(dot)com.
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