RCN to Sponsor American Diabetes Association's Step Out: Walk to Fight Diabetes Event in Washington, D. C. Area
Company Donates Advertising Time in its Washington, DC Market To Promote 'Step Out' & Tour de Cure Local Fundraising Events.
Herndon, VA (Vocus) July 2, 2009
RCN Corporation (http://www. rcn. com/) (NASDAQ: RCNI), a leading provider of all-digital and high definition video (http://www. rcn. com/dc-metro/digital-cable-tv), high-speed internet, and premium voice services (http://www. rcn. com/dc-metro/phone) to residential and small-medium business customers, as well as high-capacity transport services (http://www. rcnmetro. com/) to carrier and large enterprise customers, today announced that it has again committed to donate $25,000 in cable television time to the American Diabetes Association (ADA) to promote the Tour de Cure fundraising cycling event in Reston, VA held on June 14, 2009, and the Step Out: Walk to Fight Diabetes (http://stepout. diabetes. org/site/TR/StepOut/StepOut106218010?pg=entry&fr_id=6385) fundraising event to be held October 24, 2009 in Washington, D. C.
RCN promoted the local Tour de Cure event with a minimum of 200 cross-channel public service announcements (PSA) running on 33 networks from April 28 - June 14, 2009. In addition, RCN will run 300 cross-channel PSAs on 33 networks, promoting the ADA's Step Out: Walk to Fight Diabetes event in Washington, D. C., from September 15 - to October 23, 2009. Last year, RCN also committed $25,000 but the actual cross channel spots for 2008 totaled $108,850. The ad time comes from the inventory allotted for RCN's charitable and own corporate promotions.
"We're very pleased to help support the American Diabetes Association in its efforts to raise money for diabetes research, advocacy and educational programs," said RCN President & CEO Peter Aquino. "We value our commitment to the community and our customers, so we want to do our part to make sure these two worthy local events are successful and help in the battle against diabetes."
At this year's Reston Tour de Cure, which offered five different route options (from a 1-12 Mile Family Fun Ride to a 100 Mile Century ride), RCN sponsored a six person team and hosted a sponsorship table.
The Step Out: Walk to Fight Diabetes in Washington, D. C is the largest of the walks that will be held in cities across the U. S. this fall. An expected 3,000 D. C. metro residents have a goal to raise over $450,000 and will join together on October 24, 2009 at Nationals Park to walk two miles around the stadium and the National Riverfront on a course accessible to people of all ages and levels of mobility.
"We welcome again RCN Corporation as a sponsor of two of our signature fundraising events in the Washington, DC metropolitan area," said Mary Merritt, Executive Director of the Washington, DC office of the ADA. "We greatly appreciate their promotional support and employee involvement in support of our mission."
About RCN Corporation:
RCN Corporation (NASDAQ: RCNI), http://www. rcn. com (http://www. rcn. com), is a competitive broadband services provider delivering all-digital and high definition video, high-speed internet and premium voice services to residential and small-medium business customers under the brand names of RCN and RCN Business Services, respectively. In addition, through its RCN Metro Optical Networks business unit, RCN delivers fiber-based high-capacity data transport services to large commercial customers, primarily large enterprises and carriers, targeting the metropolitan central business districts in the company's geographic markets. RCN's primary service areas include Washington, D. C., Philadelphia, Lehigh Valley (PA), New York City, Boston and Chicago. (RCNI-G)
About The American Diabetes Association:
The American Diabetes Association is the nation's premier voluntary health organization supporting diabetes research, information and advocacy. The mission of the ADA is: to prevent and cure diabetes and to improve the lives of all people affected by diabetes. Founded in 1940, the Association has offices in every region of the country, providing services to hundreds of communities. The Association's commitment to research is reflected through its scientific meetings; education and provider recognition programs; and its Research Foundation and Nationwide Research Program, which fund breakthrough studies looking into the cure, prevention, and treatment of diabetes and its complications. For more information, visit diabetes. org (http://www. diabetes. org/homepage. jsp) or call 800-DIABETES (800-342-2383).
Richard Ramlall, RCN Public Relations, 703-434-8430
Michael Houghton, Communicreate, 703-799-7383 mike. houghton @ rcn. net
Stephanie Rogers, American Diabetes Association, 202-331-8303 x4533
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