SEO Study: How Health Care Companies Handle Natural Search Engine Optimization
New study will show how well or how poorly 350 U. S. health care companies use natural search engine optimization (SEO).
Cleveland, OH (PRWEB) August 7, 2005
A new study of 350 health care companies will indicate whether they make good use of basic natural search engine optimization (SEO) techniques to get more traffic.
Prepared by Cleveland, Ohio-based Fathom SEO (http://www. fathomseo. com (http://www. fathomseo. com)), it will cover such SEO topics as web site page titles and META descriptions, site architecture barriers and visible text. The study will be released August 22.
Register for a free copy at:
Http://www. fathomseo. com/forms/health-study-news. asp (http://www. fathomseo. com/forms/health-study-news. asp)
A similar report released by Fathom SEO in June found that 75% of U. S. manufacturers donÂ’t appear to use effective keywords in the home page title tag, which heavily influences how well a web site will rank on search engines. More than 80% donÂ’t use a suitable title on primary interior pages, such as the about or product summary pages.
Get a free copy of the manufacturing study at:
Http://www. fathomseo. com/forms/manufacturing-seo-study. asp (http://www. fathomseo. com/forms/manufacturing-seo-study. asp)
“It doesn’t make sense for many companies to ignore SEO,” said Michael Murray, vice president of Fathom SEO. “If a business sells in the U. S., or globally, competitive pressures alone should make it obvious that effective search engine optimization is vital. In some cases, SEO techniques can help regional or local businesses.”
Online searches arenÂ’t limited to celebrities, news and sports, Murray said. Plenty of business owners hunt for everything from medical devices to health care consultants.
Murray is available to discuss the study, search engine marketing tactics and related trends. He can be reached at 216.861.5951 ext. 111 or mmurray@fathomseo. com.
Fathom SEO, based in Cleveland, Ohio, is a market-leading firm dedicated to Search Engine Marketing (SEM), with an emphasis on organic Search Engine Optimization (SEO). As an SEO firm, we also provide pay-per-click (PPC) bid management, link building, web analytics, custom web site development and permission-based marketing services.
Clients include Eaton Corporation, The Cleveland Clinic, Little Tikes, Sauder, Bissell, Darice and FedEx Custom Critical. Fathom SEO developed as a division of Fathom IT Solutions, also based in Cleveland. Since its start in 1986, Fathom IT has been in the forefront of applying state-of-the-art interactive business technologies to solve client problems. In the early 90s, Fathom IT proved its leading-edge vision by embracing Internet technologies. Fathom SEO has seasoned and knowledgeable SEO consultants with diverse skills.
Visit us at www. fathomseo. com or call 216.861.5951 or 866.RANK. YOU (726.5968).
Contact:
Michael Murray
Fathom SEO
(216) 861-5951 ext. 111
# # #
