EMSI Provides 5Star with SmartScript Services
EMSI is now providing 5Star Life Insurance Company with SmartScript Services. By integrating real-time MIB data into telephone interview scripts, both fraud and risk are greatly reduced leading to more confident life insurance underwriting decisions.
Scottsdale, AZ (PRWEB) September 20, 2010
Examination Management Services, Inc. (EMSI), a provider of leading-edge medical information, risk management and investigation services to the insurance, healthcare, legal and business communities, is providing SmartScript Services to 5Star Life Insurance Company, a wholly-owned subsidiary of 5Star Financial Services Company.
EMSI’s new SmartScript Services include real-time integration of data provided by the MIB Group, Inc. (MIB)* to 5Star Life Insurance Company into telephone interview scripts. EMSI’s application specialists collect information from insurance applicants using an interview script containing specific questions that are linked to critical codes from MIB. Using EMSI’s customizable, relational database, logic statements are validated against the applicant’s responses to determine if a conflict exists. If so, the system prompts the interviewer to reformulate the question and ask it again to clarify a condition or specific treatment. This new service provides customers like 5Star with greater intelligence, yielding more informed underwriting decisions earlier in the process.
“We implemented SmartScript Services into our Point of Sale (POS) process in April and couldn’t be happier,” said John Sachs, ACS, AIAA, AIRC, AVP Business Insurance Markets, 5Star Life Insurance Company. “Our interview times with applicants are under ten minutes. We couple this with real-time MIB check and an underwriting decision at point of sale, and we have a winning formula.”
“What we are providing customers is really a smarter interview,” said Keith Hoeffner, senior vice president, Insurance Services Division, EMSI. “With over 35 years of call center expertise and the ability to check MIB data real-time, we have created intelligent, reflexive scripts that allow customers to quickly determine applicant risk and make confident underwriting decisions at the point of sale.”
To learn more about EMSI’s SmartScript services, go to http://www. emsinet. com/smartscript.
*5Star Life Insurance Company is a member of MIB Group, Inc. and EMSI acts as an authorized third-party administrator of 5Star.
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