LongRun Strategies Founded by Former Seniorlink Executives
New Firm to Provide Business Consulting and Internet Marketing Services Primarily to Healthcare Organizations
Boston, MS (PRWEB) April 16, 2004
Robert F. Brooks, former CEO of Seniorlink, today announced the formation of LongRun Strategies, LLC - a consulting firm primarily servicing healthcare organizations across a wide range of business areas. Brooks along with former Seniorlink CFO, Kenneth E. Housman have joined forces at LongRun to address the growing demand in the healthcare industry for cost-effective outsourced solutions to complex business issues. LongRun plans to complement its business consulting services with an internet marketing service. The platform for the internet program was purchased from Seniorlink, and will provide highly-qualified, low-cost leads to private-pay healthcare providers and vendors.
Prior to forming LongRun, Brooks and Housman were senior executives at Seniorlink, a national eldercare company that provides full service care management solutions to families, employers, and insurers across the U. S. “We are thrilled that Bob and Ken are launching LongRun,” said E. Byron Hensley Jr., Seniorlink Founder and Chairman, “they both made substantial contributions during their tenure at Seniorlink, and with the formation of LongRun we anticipate joint opportunities for both companies in the future.“
Brooks and Housman who collectively have close to 50 years experience, bring a wealth of knowledge and expertise to LongRun gained through experience at both large established as well as smaller emerging companies. Both are former executives from Blue Cross Blue Shield of Massachusetts, one of the nationÂ’s largest health insurers, and both have high-tech business insight gained from their time at Digital Equipment and Teradyne respectively. Brooks and Housman bring a unique combination of knowledge to LongRun clients through their experience with insurers, healthcare providers, and technology companies.
“LongRun was founded to address what we saw as glaring needs of many companies,” said Brooks. “ So often, both large and small companies struggle with business issues that are not part of their core competencies – That’s where LongRun steps in to fill that void at an affordable price with high returns.” Brooks further indicated that LongRun’s consulting business will initially serve healthcare clients in New England, with plans to provide its marketing and lead generation services to clients nationally.
“We specifically chose the name LongRun based on its strong meaning to us personally,” added Housman, “As marathon runners who have both worked and trained together over the years we understand the importance of hard work and commitment – ideals that are core to us and to our clients.”
About LongRun Strategies
LongRun Strategies is based in Boston MA, and provides a wide-range of consulting services to established and emerging organizations. LongRunÂ’s deep experience in healthcare coupled with its expertise in finance, operations marketing, technology, and business development assists clients across a broad spectrum of issues and challenges -- helping them to identify and develop unique opportunities and strategies designed around their specific business needs. LongRun allows its clients to focus on what they do best and to outsource cost effectively when specific expertise is required. Contact LongRun at 617-456-3740 or visit the Website at www. longrunstrategies. com
