New Book Aims to End Epidemic of Overweight Children
Worthy Press has announced it will publish "WeÂ’re Killing Our Kids: How to End the Epidemic of Overweight and Sedentary Children," by market research expert Todd Hollander. A guidebook for parents, grandparents, educators, and caregivers, "We're Killing Our Kids" will be available in October 2004 from online bookstores, retailers nationwide, and directly from the publisher.
Atlanta, GA (PRWEB) June 29, 2004
Worthy Press has announced it will publish WeÂ’re Killing Our Kids: How to End the Epidemic of Overweight and Sedentary Children, by market research expert Todd Hollander.
In the last 20 years, the prevalence of overweight American children has increased so dramatically that the American Academy of Pediatrics claims, “Overweight is now the most common medical condition of childhood.” Described as “a book for everyone who cares about children,” We’re Killing Our Kids sounds the alarm about the dramatic increase in childhood obesity that has resulted in 30 percent of American children being overweight, 15 percent obese, and millions more at risk.
This informative, motivational, and practical guidebook for parents, grandparents, educators, and caregivers, reveals:
The 10 leading causes of overweight children The physical, economic, and psychological consequences of overweight and obesity How to assess a childÂ’s weight The myths and facts about nutrition, exercise, and weight loss A step-by-step process for helping children develop lifelong habits of good nutrition and physical fitness
Todd Hollander is not a diet or exercise guru but a concerned parent who has used his research skills to diagnose and develop a solution to the problem of childhood overweight. According to the author, “This book is the result not only of my extensive research but also the experience of applying what I learned in my own family. It is my sincere desire that this book will provide parents and other concerned adults the information, tools, and motivation they need to help children develop a lifestyle of healthy eating and physical fitness.”
We’re Killing Our Kids: How to End the Epidemic of Overweight and Sedentary Children will be released in softcover in October 2004. The book will retail for US$19.95 and will be available from online bookstores, retailers nationwide, and directly from the publisher. For more information, see BooksInPrint® or the publisher’s website at worthypress. com/wkok. htm.
Contact: Mary Worthy
Phone: 866-809-3396
Email: info@worthypress. com
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About The Book
Title: We're Killing Our Kids
Subtitle: How to End the Epidemic of Overweight and Sedentary Children
Author: Todd Hollander
Publisher: Worthy Press
ISBN: 0-9753166-4-8
LCCN: 2004-093458
Subject 1: Health
Subject 2: Physical Fitness
Pub Date: October 2004
Price: $19.95
Copyright: 2004
Cover: Softcover
About The Author
Todd Hollander is a market research consultant with 20 years experience designing and managing strategic research principally for Fortune 500 companies. His expertise includes research methodology, data collection, analysis, and strategic development. He serves as instructor in Principles of Marketing Research at the University of Georgia.
Hollander has been married for 16 years, and is the parent of twin 13 year-old daughters and a nine year-old son. For additional information, visit www. toddhollander. com
