Eco-Entrepreneurs Launch Fun Web Play to Change the World
An innovative e-newsletter launched today. Ideal Bite is the ultimate online source of clever ideas that are good for both people and the planet. Ideal Bite empowers consumers through tips, opinionated editorial and lively interaction. Tips on food, travel, products, services, and more are spoon-fed daily via email, and the editorsÂ’ personal stories about using those tips are found in daily blog postings.
Brooklyn, NY (PRWEB) June 22, 2005
Jennifer Boulden, president of the Anavo Group, and Heather Stephenson, president of Urban Sage, have joined together to create Ideal Bite, Inc. (www. idealbite. com), a web company that provides daily email tips and personal editorial for the consumer who wants to make a positive impact on the world. Unlike much of the overwhelming “green” communications to date, the Ideal Bite’s daily tips will keep the tone very real and upbeat. The idea is that small changes – done en masse – can add up to big results.
“So many people want to do something to make the world a healthier place for themselves and their children, but very few of us want to drastically change our lifestyle or daily routines,” notes Stephenson. Boulden adds, “The Ideal Bite strives to offer well-researched and simple-to-adopt tips for green living, and we guarantee that our message will be positive, pithy and maybe even somewhat irreverent.”
In addition to daily email tips, Stephenson and Boulden add a very personal perspective in corresponding daily blog writings. The personality-driven blog will engage readers and encourage both humor and debate, as well as give readers the inside scoop as to how the founders have integrated the tip into their own daily lives. As Business Week stated in the April 22, 2005 cover article on blogs, “The measure of success in that world [blogging] is not a finished product. The winners will be those who host the very best conversations.” And through pleasant conversation - not preaching - the Ideal Bite plans to gain traction.
The founders developed the idea for the Ideal Bite while working together as marketing consultants to green businesses. They realized that there was not one place for environmentally-minded companies (such as Aveda and Patagonia) to advertise to “conscientious consumers” on the Internet. Fortunately, both Boulden and Stephenson have backgrounds in launching web companies as well as a burning passion for making “green” more hip by sharing their advice on how to align daily decisions with personal values.
The Ideal Bite launches in the U. S. on June 20, 2005, and has plans for quick international expansion. To join the blog discussion, sign up for the email tip, and learn more about the company, visit www. idealbite. com. Conscientious consumer
About the Ideal Bite, Inc.
Ideal Bite is the ultimate online source of clever ideas that are good for both people and the planet. Ideal Bite empowers consumers through tips, opinionated editorial and lively interaction. Tips on food, travel, products, services, and more are spoon-fed daily via email, and the editorsÂ’ personal stories about using those tips are found in daily blog postings. The mission is to create a sustainable economy. The approach is real, and really fun. Ideal Bite is a sassier shade of green.
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