Fishbowl Introduces Mobile Marketing for Restaurant Industry
Smoothie King Sweepstakes Debuts Mobile Technology
Alexandria, VA (Vocus) April 2, 2008
Fishbowl (http://info. fishbowl. com/fishbowl/index. html), the leader in on-demand email marketing for the restaurant industry, announced today the expansion of its product and service line to include mobile marketing (http://info. fishbowl. com/fishbowl/solutions. html).
"Mobile is a natural extension for Fishbowl," explains Per Huge-Jensen, Product Director for mobile and web solutions at Fishbowl. "We can give our clients the same effective, targeted and turnkey marketing we have always offered through email now through mobile, helping companies to maximize their customer reach and drive sales."
Fishbowl launched its first mobile sweepstakes campaign this month for Smoothie King and its more than 500 locations nationwide. The campaign, which runs through April 28, encourages Smoothie King guests to text "SKWIN" to 55022 daily for a chance to win one of 20 $1,000 "Swimsuit Weekend" prizes. The promotion is supported by in-store signage, national radio, print and online media and an interactive microsite at http://www. skgetaway. com (http://www. skgetaway. com) where guests can also enter to win. Jacksonville, Fla.-based St. John & Partners, Smoothie King's agency of record, designed the campaign materials.
"Smoothie King's guests are always on the go, and we're thrilled to be able to offer text messaging as a quick and easy way for them to take part in our Swimsuit Weekend sweepstakes," said Cindy Kuhnau, co-founder of Smoothie King, the originator of the nutritional fruit-based smoothie.
"As mobile capabilities have broadened to offer GPS, web and the like and consumers are constantly on the go, cell phones have become a computer-away-from home. It only makes sense then that consumers want the option to receive marketing communications through their phones," said Huge-Jensen. "Smoothie King is way ahead of the curve in responding to this growing consumer need."
In addition to list-building and sweepstakes, Fishbowl Mobile will also feature time-based messaging, polling, surveys that, like email, will drive sales and customer retention and increase brand awareness and customer frequency.
About Fishbowl
Alexandria, VA-based Fishbowl is the leader in on-demand email marketing software solutions for the restaurant industry. Fishbowl serves 700 restaurant companies in North America and Europe powering email marketing to over 28,000 restaurant locations. Fishbowl's solutions make it easy for our restaurant partners to identify their restaurant guests, manage their guest database, deliver high quality email marketing campaigns to drive repeat visits and generate revenue. For more information on Fishbowl, email press @ fishbowl. com, visit www. fishbowl. com, or call 703-836-3421.
About Smoothie King Franchises, Inc.
Smoothie King is a privately held, New Orleans-area-based franchise company and the premier Smoothie Bar and Nutritional Lifestyle Center in the industry. Smoothie King Centers offer guests the industry's first, original nutritional fruit - and function-based, fresh-blended smoothies. Each Lifestyle Center also offers healthy retail product solutions, including sports beverages, energy bars, healthy snacks, vitamin supplements, herbs, minerals and other sports nutrition products. Smoothie King opened its first store in 1973 and started as the first franchised smoothie bar/health food store business in the United States in 1989. Smoothie King currently has more than 500 units operating in 32 states and the Republic of Korea. For more information, visit www. smoothieking. com.
SMOOTHIE KING SWIMSUIT WEEKEND SWEEPSTAKES. NO PURCHASE NECESSARY TO ENTER OR WIN. Odds of winning depend on the number of eligible entries received. Begins at 12:00:01 am ET on 3/3/08 and ends at 11:59:59 pm ET on 4/28/08. Open to legal residents of the 50 U. S. and D. C. 18 years of age or older. Void where prohibited. To enter and for complete Official Rules, go online to skgetaway. com. Standard text message charges may apply. Sponsor: Smoothie King Franchises, Inc., 121 Park Place, Covington, LA 70433.
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