Sunday, January 25, 2009

E-commerce, Telehealth Partnership Allows Health Care Practitioners To Grow Revenue With Ease

E-commerce, Telehealth Partnership Allows Health Care Practitioners To Grow Revenue With Ease

PureRXO and Tx Xchange will launch an integrated e-commerce and telehealth solution to provide healthcare practitioners the capability to service more of their patient’s health and wellness needs and enable more cost-effective outcomes.

Carlsbad, CA (PRWEB) December 16, 2010

PureRXO and Tx Xchange announced today a joint venture to develop and market integrated e-commerce and telehealth solutions for healthcare practitioners. With the web-based software, practitioners will be able to deliver a much more engaging healthcare experience, increase patient participation, and better service rapidly growing patient demand for high-quality nutritional supplements.

“By integrating our high-quality nutritional supplement e-commerce solution with Tx Xchange’s telehealth software, patients can research health and product literacy information, securely get their trusted provider’s input and guidance, and make a more informed buying decision in a very convenient and secure manner. Together, we’re giving providers the ability to more comprehensively support the well-being of their patients, while launching supplemental revenue streams to offset the downward pressure on reimbursements”, said Devin Ryerson, DC and PureRXO’s CEO.

Consumers increasingly look toward high-quality nutritional supplements as a safer, more cost-effective way to improve their health and well-being. The PureRXO and Tx Xchange solution gives health care practitioners a virtually effortless way to address this $25B/yr market opportunity and better support more of their patient’s health interests. Practitioners will simply choose which product lines (e. g. Pure Encapsulations) and individual products they want to make available in their branded, pre-built store, Tx Xchange will make the store available to patients each time they login into their patient portal to participate in their own care, and PureRXO will fulfill and support each order.

As they are confronted with an overwhelming amount of health and wellness research, patients want better access to their practitioner for guidance on the appropriate plan of care. The problem is the traditional office-based care model does not support consistent, timely practitioner/patient communication. The turn-key PureRXO/Tx Xchange solution does.

“For health, wellness, and fitness providers to be successful in the future, they must deliver more value and better outcomes to their patients and create new revenue streams for their own businesses. The integrated solution with PureRXO gives practitioners the ability achieve these goals without having to invest capital, expand operations or add headcount”, says Mark Barnes DPT, Tx Xchange’s CEO.

About PureRXO
PureRXO is the leading provider of tailored website and e-commerce solutions for the modern healthcare professional. PureRXO's proven solutions provide a secure and convenient way for patients to research health and wellness topics, improve health literacy, and purchase professionally branded supplements. For existing web platforms, PureRXO offers value-added contract fulfillment services to help increase revenue and strengthen customer relationships. To learn more, please visit http://www. purerxo. com

About Tx Xchange
Tx Xchange is the only web-based telehealth software for health, wellness, and fitness providers and their patients or clients. With Tx Xchange, providers can securely message their patients between visits, deliver personalized video-based exercise plans and health literacy information, monitor activity and progress, and dramatically improve patient participation. By employing Tx Xchange’s patient-centric care model, providers can improve quality of care, grow existing revenue streams, and launch innovative new ones online. To learn more, please visit http://www. txxchange. com

Contact:  Contact:
Jonathan Epstein  Mike Roberts
P: 303.562.6737 P: 303.332.1524
E: jepstein(at)txxchange(dot)com  E: mike(at)purerxo(dot)com

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