Terralever's Online Marketing Strategy Helps Sundt Construction Flex Its Online Muscle, Increase Web Presence
Terralever, the Leader in Online Marketing Strategy, Helps 119-Year-Old Sundt Construction Increase its Web Presence With an Innovative New Web Site Design
Tempe, Ariz. (PRWEB) May 6, 2009
Terralever, the leader in online marketing strategy (http://www. terralever. com/capabilities/strategy), is taking Sundt Construction, Inc.'s (http://www. sundt. com) web presence to a new level with an interactive project portfolio and completely rebuilt Web site.
With more than a century of experience in large-scale construction projects, Sundt is no stranger to the business community. However, the company saw the need to leverage new online marketing strategies to increase its web presence (http://www. terralever. com/capabilities/marketing-and-advertising).
After conducting a comprehensive, full-scale strategy engagement, Terralever found that Sundt's potential customers desired local, relevant experience for their construction projects. That created an opportunity to rebuild Sundt's Web site in a way that would clearly set it apart.
"Our findings needed to be reflected in Sundt's new Web site," said Andy Richter, Managing Partner at Terralever. "Our challenge was creating an online presence that met the needs of Sundt's clients, but also remained consistent with the company's established brand image."
Richard Condit, Chief Administrative Officer for Sundt said, "Sundt's partnership with Terralever was the reason we were able to produce what we believe is a unique and differentiating Web site. Our goal was to have a site that customers and those seeking employment with Sundt would say 'that's exactly what I was looking for'. We believe that Terralever helped us to accomplish that goal and in the process they helped us to incorporate some unique features like our Project Explorer."
Terralever created a user-friendly, searchable project portfolio for Sundt. This platform was inspired by the online portfolios typically seen in the creative sector, and enabled Sundt to showcase their innovative qualities. Terralever's User Experience team chose to present Sundt's varied work experience in a fully interactive portfolio built entirely in Adobe Flex. The first-of-its-kind Project Explorer portfolio is labeled Featured Projects and divided into two views - location and market - allowing visitors to choose their search method, and quickly and easily find what they are looking for. The Project Explorer provides immediate access to simple, clean, functional information, and an instant snapshot of Sundt's experience.
Charlie Boyd, Corporate Director of Business Development and Marketing Administration at Sundt Construction, Inc. said, "Revamping our internet marketing strategy is part of our ongoing branding efforts. We are always looking for the best ways to communicate with our customers and prospects, and provide them with a unique experience. Terralever's approach was spot on. By implementing innovative solutions Terralever is helping us to truly differentiate ourselves online. "
About Terralever
Terralever is an award-winning interactive marketing agency (http://www. terralever. com/capabilities/marketing-and-advertising) and technology services firm that delivers online marketing solutions for growing mid-size to Fortune 2000 companies. Headquartered in Tempe, Arizona, with offices in Tucson and Los Angeles, the growing firm specializes in online marketing strategy, custom Web site design (http://www. terralever. com/capabilities/design-and-development) and development, rich internet applications, search engine optimization and email marketing. For more information, visit http://www. terralever. com (http://www. terralever. com).
About Sundt
Employee-owned Sundt Construction, Inc. provides design-build, general contracting, and construction management services for public and private projects throughout the United States. The firm specializes in educational facilities, government buildings, parking structures, healthcare, office buildings and transportation projects. Founded in 1890, Sundt is the 62nd largest construction company in the United States. In 2007, the firm was named "One of the Best Places to Work" by the San Diego Business Journal. For more information, visit http://www. sundt. com (http://www. sundt. com).
###
