Cosmetic Appeal Increases Popularity of Oral Care Products Across More U. S. Consumer Segments According to New Report
A growing number of oral care products are gaining in consumer popularity not because of their promise to fight cavities or reduce our time in the dentistÂ’s chair, but rather because of their cosmetic appeal according to "The U. S. Market for Oral Care Products," a new report from market research publisher Packaged Facts. In the $7.4 billion oral care products market, products like gums, whiteners, and breath fresheners that promote healthier, youthful images through brighter, whiter smiles are being positioned to appeal to everyone from youth and teens to ethnic and senior consumers.
New York (PRWEB) November 17, 2004
A growing number of oral care products are gaining in consumer popularity not because of their promise to fight cavities or reduce our time in the dentistÂ’s chair, but rather because of their cosmetic appeal according to "The U. S. Market for Oral Care Products," a new report from market research publisher Packaged Facts. In the $7.4 billion oral care products market, products like gums, whiteners, and breath fresheners that promote healthier, youthful images through brighter, whiter smiles are being positioned to appeal to everyone from youth and teens to ethnic and senior consumers.
The latest spin on product positioning seems to be working, the report adds, as overall sales in the market have increased by nearly $1 billion in the four-year period from 2000-2004. This comes despite a decline in the rapid sales growth that propelled breakthrough oral care products and boosted the market from 2000-2002. These items include whitening strips, extra-potent breath mints, and low-end electric toothbrushes.
"Plain-old cavity-fighting protection is, on its own, passé in the oral care arena," said Don Montuori, Acquisitions Editor for Packaged Facts. "Now, if a toothpaste, floss or even toothbrush doesn’t perform several tasks, paramount among them whitening, consumers have very little interest. Even our toothpaste has to multitask today."
Despite its maturity, the oral care market is remarkably robust, thanks in large part to innovation among product producers. And even when a productÂ’s novelty wears off, as has been the case with breath strips, a new one soon arrives to capture the publicÂ’s attention.
"The U. S. Market for Oral Care Products" is now in its fully updated fifth edition. It provides historical and projected dollar and brand shares, analysis of demographic data, and consumer behavior. Also profiled are overall markets, marketers, the competition, retail strategies, products, and trends and opportunities for future growth.
Priced at $3000, this report can be purchased directly from Packaged Facts by clicking http://www. packagedfacts. com/pub/975907.html (http://www. packagedfacts. com/pub/975907.html). It is also available through MarketResearch. com.
About Packaged Facts
Packaged Facts, a division of MarketResearch. com, publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. For more information visit www. PackagedFacts. com, or contact Matthew E. Seward at 301-468-3650 x205, or mseward@marketresearch. com.
###
