Who Says A Gym Membership Can´t Be Free? Wexer Is Redefining The Fitness Industry
Every industry experiences disruptive innovation at some point, or even multiple times. When this happens a lifecycle reaches an end and a new one begins. It seems the health club industry could be seeing that kind of innovation right now.
Dubai Internet City, United Arab Emirates (PRWEB) June 22, 2009
In only 6 weeks newly launched online health club Wexer (wexer. com (http://www. wexer. com/)) has added members from more than 50 countries. This has made Wexer the second most globally spread health club operator in the world.
Why the overnight success? Founder and CEO Rasmus Ingerslev explains, "From having built a large chain of traditional health clubs I knew that convenience and price are among the most important factors when it comes to motivating anybody who wants to get in shape. This is why Wexer is free to use and can be accessed whenever and wherever you want to work out. The core of Wexer is high quality exercise videos and these are wrapped in a social community that allows you to connect with other members - just like in a real club."
Of course, "there ain't no such thing as a free lunch (http://en. wikipedia. org/wiki/TANSTAAFL)." Wexer´s business model is based on three main sources of revenue; ads on pages and in the exercise videos, upgrades to Pro Memberships (USD 3.95 a month) and commission on products and services sold in the marketplace section of the site.
"Wexer is a volume driven model. We need a lot of active members with a behavior that allows us to make a micro turnover per member. Only 6 weeks into operations it´s still too early to foresee what the metrics will look like at full speed, but we can see that we have the outreach we expected and that our members consider our services valuable," Ingerslev concludes.
Although starting up a new company in the middle of an economic downturn is not what you would call a dream scenario, it might be beneficial for Wexer. A lot of people are currently reconsidering how they spend their money and with a 0-dollar price tag on a gym membership this could be the best possible time to market for Wexer.
Further info:
Rasmus E. Ingerslev, CEO of Wexer (+45 2235 3530)
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