Three Bay Area Businesses Earn World-Class Kudos
International Competition Honors LabVelocity and Eastly Arts for Excellence in Corporate Web Sites with Life Science Innovator Guava Technologies
(PRWEB) April 4, 2002
SAN FRANCISCO, Calif. — April 2, 2002 — GuavaTechnologies. com was recently awarded highest honors in MerComm, Inc’s international corporate Web site competition. The Grand Award winner in the healthcare division of MerComm’s 2001 iNova awards, www. guavatechnologies. com bested 17 other industry-specific category champs, earning the title “Best Corporate Web Site”. One of 3,500 entries that the prestigious MerComm awards draw from around the globe every year, the world-class site combines the strengths of three San Francisco Bay Area businesses. This exemplary Web site presents Guava Technologies’ own corporate and customer-focused information using custom Web content-management software powered by life science technology leader LabVelocity, Inc. (www. labvelocity. com) and an aesthetic experience designed by the creative talent at Eastly Arts (www. eastlyarts. com).
The winning trio — comprising client, full-service solution-provider and designer — developed Guava Technologies, Inc.’s site to manage and present wide variety of product data and company information. Targeted to the life science research community, the site leverages Eastly Arts’ creative savvy and intimacy with Guava’s brand with LabVelocity’s technical skill and expertise in the life science industry. The result is a corporate Web site that is both a user-friendly, content-rich marketing tool and a valuable resource for industry researchers.
As a leading provider of software and technology services for the life science industry, LabVelocity was the ideal candidate to architect and deploy a customized Web content-management solution for Guava. LabVelocity’s scientist-designed technologies enable Guava’s customers to easily find the product information they need, while LabVelocity’s user-friendly Web-based tools enable Guava to maintain all of its own Web content — from product information to press releases and promotions — in real-time. LabVelocity’s tools dynamically publish Guava’s content to a front-end presentation art-directed and produced by Eastly Arts.
As the communication arts firm responsible for launching GuavaÂ’s visual brand in 2000 and sustaining it across corporate collateral, advertising and other brand expressions, Eastly Arts translated GuavaÂ’s compelling look and feel into a memorable and engaging experience for site users. Clarity prevails in this feature-packed site, with Eastly ArtsÂ’ front-end artistry matching the sophistication of LabVelocityÂ’s science-driven back-end solution.
The work of these local enterprises enables scientists around the world to easily find information on Guava TechnologiesÂ’ innovative offerings, including its proprietary cell analysis systems. As iNova judges have determined, www. guavatechnologies. com sets the gold standard for excellence in corporate Web sites around the world.
About Guava Technologies
Founded in 1998, and based in Hayward, Calif., Guava Technologies is a biotechnology company whose core technologies are in cell-based research and drug discovery. Its first commercial product is a proprietary, microliter scale bench top cellular analysis system, and the Guava Viacount®, Guava NexinTM and Guava ExpressTM cell analysis solutions. Guava develops and manufactures its proprietary systems and sells them to the life science research and development markets. Privately owned, Guava has raised $27 million of funding to date. More information about the company and its products is available at www. guavatechnologies. com.
About LabVelocity
LabVelocity is a leading provider of information management software and technology services for the life science industry. The company’s Catalyst Technology Platform™ includes two suites of products —MarketCatalyst™ for suppliers of laboratory research products and ResearchCatalyst™ for research institutions, pharmaceutical and biotech companies. LabVelocity’s applications are available as Web-based application services and as enterprise solutions. The company's public Web site, www. labvelocity. com, showcases the powerful technology supporting LabVelocity’s products and services. The privately held company is headquartered in San Francisco, California.
About Eastly Arts
San Francisco-based Eastly Arts (www. eastlyarts. com) helps businesses powerfully express their unique contributions to their clients, constituents and communities. An award-winning creative services firm, Eastly Arts specializes in developing strategic visual communication programs that align a businessÂ’ internal resources with its mission and values. With an approach that remembers that spirit is as important to work as mind and body, Eastly ArtsÂ’ unique combination of arts creates results for clients, while seeking to return joy to its natural place alongside labor.
Contacts:
Alison Martin
LabVelocity, Inc.
(415) 901-8009
Elka Eastly
Eastly Arts
(415) 837-1809
