Aerosol King Goes Sunless
Salon Solatte sunless tanning mist marks milestone for Chase Products Co.
BROADVIEW, IL (PRWEB) December 29, 2004
From the company that invented the first aerosol hair spray, antiperspirant, and deodorant, and more than a half a century of experience in the personal care business, comes a revolutionary product that is taking the sunless tanning market by storm.
Nearly one million men, women, and teens tan every year in salons, according to the American Academy of Dermatology (AAD), and a rapidly growing share of these tanners are going sunless. Leading the trend is Chase ProductsÂ’ Salon Solatte, a sunless tanning mist product whose quality spray technology and innovative ingredients makes it a sure number one in the market.
“When you’ve been in the business of aerosol for over 50 years, you learn a thing or two about how to do it right,” says Judy Albazi, VP of Salon Solatte. “Chase has created the perfect misting technology to deliver an even all-over natural looking tan.”
Salon SolatteÂ’s key ingredient, Dihydroxyacetone (DHA), tans through a natural process without streaking, spotting or staining. By contrast, competing creams and tanning products stain the skin or cover it. DHA is an FDA-approved sugar-based active ingredient that works with the skin to provide a safe, natural looking tan. The simple, streak-free mist application delivers maximum control and an even-bronzed look for up to 10 days with each application. The product also includes botanical extracts and moisturizers that nurture the skin to a healthy and sensuous glow.
Not only are consumers making the switch to sunless, Hollywood celebrities and supermodels are using this innovative tanning mist and raving about Salon Solatte’s results. Salon Solatte spokesperson and current make-up artist with the renowned agency Ford Models, Harper states, “Healthy and natural looking skin is in. The best way to get that look is start with a sunless tanning base. I always use Salon Solatte tanning mist.”
American Idol winner, Kelly Clarkston gave her review at the 2004 American Music Awards, saying “Very cool!”. Even American Idol panelist and music producer Randy Jackson loves the Salon Solatte concept. "It promotes a healthier lifestyle, it looks hot on you-- I'm all for it," Jackson said at a celebrity event in November. Supermodels and countless celebrities, including Jessica Simpson, Jenny McCarthy, sun goddess Pamela Anderson, and Anna Nicole Smith, see sunless tanning as Hollywood's next big step toward healthy beauty and longevity.
About Salon Solatte
An innovative fragrance-free sunless tanning mist, Salon Solatte provides a non-streaking all over even tan without the sun. Created by Chase Products Company, Salon Solatte is available at upscale salons everywhere. The product is distributed by Four Seasons, the nation's largest salon and spa distributor.
For more information or to purchase consumers can visit www. solatte. com or call 1-800-solatte.
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