Getting E-Mail Right... the 1st Time Around
According to a recent report from Quris, 57% of US e-mail users say they have made an online purchase directly as a result of...
(PRWEB) November 15, 2003
According to a recent report from Quris, 57% of US e-mail users say they have made an online purchase directly as a result of a permission e-mail they received.
But e-mail users are not necessarily loyalists, as 80% say they have stopped reading e-mails from companies they had once signed up with because they now consider the e-mails irrelevant.
Quris surveyed 1,691 US e-mail users in August 2003 and also learned about the particular reasons e-mail users have for losing interest in permission e-mail. Nearly 70% of respondents told Quris that they lose interest if the e-mails come too frequently, while 34% say they lose interest in e-mails if there's nothing of "significant value" in the messages.
Retailers in the US understand the importance of e-mail marketing. As Shop. org and Forrester Research found in May, 71% of US retailers send e-mail marketing to house lists and 96% say sending e-mail to house lists is effective.
In April, the e-tailing group found that 80% of retailers in the US have sent e-mails about sales or special deals, still only 33% are sending personalized messages.
For further insight into e-mail marketing usage and trends, read eMarketer's Online Advertising Tactics report.
Sources: CosmicBreath. com Partners ( http://snurl. com/2tgy (http://snurl. com/2tgy)), Quris, Shop. org, Forrester Research, the e-tailing group, eMarketer
Related Report: Online Advertising Essentials, June 2003
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About the publisher: As president of CosmicBreath. com Partners, Ivan Jimenez spends most his time doing business development and focusing on helping business owners promote their products and services via the Internet. He's been researching, analyzing, developing, and marketing businesses on the web since 1999 -- during that time he has neither written books nor spoken at conferences. Instead, Ivan has dedicated his energies to working in the field and learning by trial and error what works and ultimately, what doesn't. His suggestions, recommendations, and general marketing advice can also be found on About. com's AllExperts, OPEN - American Express' Small Business Network, NY Times on the Web's aBuzz, and The LED Digest -- just to name a few. CosmicBreath. com can also be found on the Small Business Administration's (SBA) website.
THIS LAST PART IS OPTIONAL: Through his various experiences in retail, accounting and finance, hospitality, international relations, and health care, Ivan Jimenez provides creative and diverse strategies through his online marketing solutions which have resulted in countless successes for both he and CosmicBreath. com Partners.
While running an online marketing company and tending to his baby boy (Nicolas "Nico" Davin), Ivan stays active within the community and volunteers his time, knowledge, and services to not-for-profit organizations. He feels strongly in supporting both our youth and the less fortunate.
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