Outsourcing Firm Helps Employers Trim Productivity Losses of $759 Billion
Write Idea Marketing provides businesses the opportunity to outsource creative services for less.
Silver Spring, MD (PRWEB) October 5, 2005
According to a joint survey by Salary. com and America Online, the average American worker wastes in excess of two hours each working day, costing employers $759 billion a year in productivity. The results, according to outsourcing expert Beth Dieffenbach, are disastrous, especially for small and mid-sized businesses that eliminate creative service functions because they cannot afford to keep them.
Dieffenbach is the managing partner of Write Idea Marketing, a well-respected, full-service copywriting firm, serving the needs of local businesspeople and businesses around the world. She believes that, "Outsourcing creative functions gives any business the opportunity to deliver a million-dollar marketing message without having to pay nearly as much!"
Outsourcing customer service relations and technology is increasingly commonplace; however, Dieffenbach notes that a surprising number of businesses fail to make the connection when it comes to maintaining a healthy bottom line while keeping top-of-the-line creative talent "on call" rather than "on staff."
The Cost of Creativity
Dieffenbach points to recent Gallup poll results showing that the average employee spends 75 minutes a day making personal use of company technology, such as phones, computers, fax machines and copiers. "A third of those employees say they are waste time because they don't have enough work to do," she reports.
In addition to money spent on "goofing off" time, Dieffenbach points out that companies must dig into their pockets to pay employer taxes and workman's comp -- an additional 12% on top of salary. Add benefits on top of that and business owners may find it difficult to justify the expense of keeping creative writers on staff and may choose to do their own writing and hope for the best.
The goal is cutting costs but the result is a loss of profits. "If a sales message doesn't effectively communicate the value and benefit of a product or service, if won't matter if you're giving away ice for free during a heat wave. If no one reads your copy, no one will know what you have to offer."
Word Power
Dieffenbach says that regardless of the industry sector a company is in, copywriting is king. "Whether your product is holistic medicine or ball bearings, the quality of your marketing message and the talent of the people writing it will make or break your success."
Dieffenbach notes that Write Idea Marketing proactively identifies and recruits only the most qualified, skilled, and creative service providers available. They select those with a broad range of skills and a proven mastery of the arts and sciences of business writing. "This allows our clients to dip into an enormous 'talent pool' that is constantly being refreshed -- at no expense to them -- and where their dollars are leveraged and they can get the best for less," says Dieffenbach.
For more information on Write Idea MarketingÂ’s professional copywriting services, please call us at 1-866-822-2302 or visit them at www. writeideamarketing. com.
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