Insightra Medical Inc and ArcRoyal Ltd Sign Key Distribution Partnership Across Europe for a Range of Innovative Medical Devices
Insightra Medical Inc, a California medical device company and ArcRoyal Ltd a leading player in the European Custom Procedure Tray market signed an agreement for the exclusive distribution of several key Insightra technologies.
Irvine, CA (PRWEB) December 10, 2010
With a rapidly expanding portfolio of products in general surgery, cardiology, cardiovascular and urogynecology, Insightra Medical is signing key distribution agreements with strategic partners across the globe. As part of that distribution network, they announced today the distribution agreement for Europe with ArcRoyal Ltd of Ireland. This agreement greatly strengthens Insightra’s European reach for sales and marketing and brings innovative new technologies to ArcRoyal.
“Insightra is a leader in innovation and medical device development,” said Brad Sharp, CEO of Insightra. “But we know there are partners out there with much broader distribution and sales capabilities. ArcRoyal is a fantastic partner for us in Europe and we are very pleased to be working with them.”
ArcRoyal is a privately owned manufacturer and distributor of single-use medical products and custom procedure trays. They supply products Europe-wide.
Their extensive distributor and partner network throughout Europe means that they have a presence in thousands of operating theatres each day.
“As well as being a leading player in the European custom procedure tray market,” said Eoin O’Dwyer, sales & marketing director, “we are rapidly growing our role in the healthcare market by continually adding to our portfolio of products, and bringing innovative and exciting solutions to Europe's hospitals. The product ranges from Insightra enhances that portfolio and offers us exciting opportunities for growth.”
The Initial product focus will be on a range of next generation, ultra-low profile surgical retractors called ReeTrakt. Activities have already begun to promote the product through existing and new sales networks. The capability for warehousing and distribution to thousands of hospitals gives rapid market access to inventory. ArcRoyal offers a full service around the distribution and sales of products for companies like Insightra.
“This gives us a single contact in Europe,” said Brad Sharp, “eliminating the complicated process of finding and managing distributors in a multitude of countries. Having a partner like ArcRoyal allows us to focus on technology innovation; knowing that our existing lines are getting the best exposure.”
About Insightra Inc
About ArcRoyal Ltd
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