Jenzabar CX and Informz Integration Enhances E-Marketing Capabilities for Higher Education Institutions
Southern California University of Health Sciences Targets Students with New E-Marketing Tools
Boston, MA (Vocus) November 18, 2009
Jenzabar, Inc., a leading provider of software, services and strategies for higher education, announced today that the Jenzabar CX enterprise resource planning system offers seamless integration with Informz, a leader in email-marketing solutions. Southern California University of Health Sciences utilizes the direct integration to accurately target potential students and communicate with alumni.
Through the Informz partnership, higher education institutions can create highly targeted and tailored e-mails using information about prospects, donors and alumni stored within the Jenzabar CX database. The integration helps Admissions and Advancement offices leverage the data in their ERP system to send relevant mailings, build e-marketing campaigns, and measure the campaign’s success. In addition to advanced e-mail marketing, Informz provides event registration, online survey tools, and text messaging capabilities.
Southern California University of Health Sciences, located in Whittier, California, is a Jenzabar CX client that uses the Informz features to execute e-mail campaigns efficiently and accurately. SCU is as an institute of complementary and alternative medicine that offers paraprofessional training, continuing education programs, certificate programs and distance education learning programs.
“We have used the Informz and Jenzabar CX integration to target specific groups of students based on enrollment status, stages of enrollment, and demographics,” said Dr. Peter Hanna, Interim Director of One-Stop Enrollment Services at SCU of Health Science. “It has been an integral part of our outreach in conveying a focused message. The reporting gives insightful information and allows for efficient and meaningful follow ups with our prospective students.”
Jenzabar CX, offered on the UNIX® and Linux® operating systems with a modern Java®-based user interface, is a scalable solution serving institutions of all sizes. Users can customize the system to align with their goals, and track customizations with a highly effective revision control system.
“With the Informz partnership, Jenzabar expanded its offerings to help higher education institutions effectively launch e-marketing campaigns,” said Robert A. Maginn, Jenzabar Chairman and CEO. “This integration results in better communications with prospects, students, and alumni, directly affecting the institution’s enrollment, retention and advancement success.”
About Jenzabar, Inc.
Jenzabar, Inc. is a leading provider of enterprise software and services developed exclusively for higher education. With more than 35 years of combined experience offering technology solutions to colleges and universities, Jenzabar is the trusted partner of choice to more than 700 campuses worldwide, including private liberal arts, state, and community colleges and business, medical, law and other graduate schools. Jenzabar is headquartered in Boston, Massachusetts, with regional offices located across the United States. For further information, please visit http://www. jenzabar. com.
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