Driving Forces and Joint Cross-Functional Efforts for a Successful Global Launch
Over three days the Pharmaceutical Product Launch conference will allow executives responsible for brand management, marketing and strategic planning to participate in a combination of interactive workshops and case study presentations aimed at identifying best practices to provide the full spectrum of pre-launch strategies necessary to achieve rapid sales uptake.
Philadelphia, PA (PRWEB) June 10, 2006 -—
Over three days the Pharmaceutical Product Launch conference will allow executives responsible for brand management, marketing and strategic planning to participate in a combination of interactive workshops and case study presentations aimed at identifying best practices to provide the full spectrum of pre-launch strategies necessary to achieve rapid sales uptake. Topics of discussion include ‘Best Practices for Improving the Overall Efficiency of the Product Launch’; ‘Creating an Effective Publication Strategy’; ‘Outlining the Critical Steps for Ensuring Launch Readiness’ and a host of other informative case studies. Attendees will have access to three pre-conference workshops moderated by TCG Biopharma, McKesson Specialty and Campbell Alliance.
Case study presentations will be offered by Robert Gallotto, VP Strategic Planning and Alliance Management, Altus Pharmaceuticals, Kabita Das, Marketing Manager, Wyeth Pharmaceuticals, Frank Jaeger, Product Manager Neuroscience, Solvay Pharmaceuticals and Terry Nida, VP, Corporate Development and International Marketing, VIVUS. Other distinguished companies represented include Oscient Pharmaceuticals, Nerurochem, ROWA Pharma, APCO Worldwide, Saint Joseph’s University, Daiichi Sankyo, Sepracor, CombinatoRx, OraPharma and the Coalition for Healthcare Communication.
Special mention to event sponsor McKesson Specialty and media partners Pharma Marketing News, Pharmiweb and www. Pharmcast. com.
About marcus evans
Marcus evans, one of the world’s leading business information companies, is dedicated to the provision of global business intelligence and information to assist in strategic and effective decision-making. Established in 1983, the company’s international network of offices creates major sector-focused events for business learning and networking opportunities across a variety of industries and professions.
Contact Keisha Babb, Marketing Manager, for more details
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