Saturday, October 1, 2005

AdECN Appoints Christopher Williams Chief Technology Officer

AdECN Appoints Christopher Williams Chief Technology Officer

Veteran senior technology strategist joins industry's only neutral, auction-based advertising exchange.

Santa Barbara, CA (Vocus) May 8, 2007

AdECN (http://www. adecn. com), Inc. the industry's leading auction-based exchange for the buying and selling of online advertising (http://www. adecn. com), announced today that Christopher Williams has joined the Santa Barbara firm as chief technology officer. Williams will lead the company's technology initiatives, including the ongoing development of its patented exchange platform--the only real-time, per impression, auction based, neutral exchange for online display advertising.

Williams has been a director on AdECN's board since 2004. Prior to joining AdECN full time, he was chief technology officer of Edentify (OTC: EDFY. OB), a leading provider of identity management and fraud detection technology. During his five-year tenure at Edentify, Williams designed and built large scale, real-time databases, primarily for the credit card industry and government agencies.

Previously, Williams was interim chief technology officer of MedUnite, a clearinghouse for healthcare transactions, under a contract with PriceWaterhouseCoopers. He also served in a senior executive capacity with Sarcom/FrontWay, a $1 billion reseller of desktop and network software for e-businesses. As a partner and national director of technology strategy at BDO Seidman, Williams was responsible for consolidating and growing the company's consulting services business. Prior to BDO Seidman, Williams was with Ernst & Young, where he co-authored the company's Object Information Management Methodology and its "Navigator" tool, the first fully-automated web-based Rapid Iterative Design development system.

Williams holds a Bachelor of Science degree in computer engineering, marketing, and finance from the University of Florida.

About AdECN, Inc.
AdECN is the only real-time, auction-based, neutral exchange for buying and selling online display advertising. AdECN, Inc. is a privately held, venture-backed company based in Santa Barbara, California. For more information, visit www. adecn. com or call 805-566-4908.

Contact:
Steve Bonser
Director of Marketing, AdECN
805.566.4908 x140
Steve. bonser(at)adecn. com

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