Phoenix, AZ Based Online Company Introduces an Incredible Line of Earth-Friendly, Soot-Free, Lead-Free, 100% Soy Candles, Lotions and Bath Gels
Our Versions Of-Manufactures an earth-friendly line of soot-free, lead-free, 100% soy candles, lotions and bath gels. Great for asthma sufferers and helps support U. S. Soybean Farmers.
Phoenix, AZ (PRWEB) February 2, 2005
Phoenix, AZ based online company www. ourversionsof. com has introduced an incredible line of earth-friendly, soot-free, lead-free,100% soy candles, lotions and bath gels. As a life-long lover of traditional paraffin-based candles, CEO Darwin Moore, suddenly got the urge to make a better candle. After being concerned about the unhealthy soot and petroleum that was being emitted from traditional paraffin-based candles and hearing numerous claims from asthma sufferers that loved burning candles but couldn't because of the harmful chemicals from these types of candles, Moore took charge.
After much research on the web and consumers, one word continued to come up, "soy". The next questions were, how much better is this for consumers, the environment and how to market it, becuase the benefits of soy were astounding! First of all, soy burns at 98.9% soot-free. Conventional paraffin-based candles emitted large amounts of soot (because of the petroleum that these types of candles contain), which not only can be seen in the containers in which they burned, but also on walls, carpets and furniture, and worst of all, people were breathing this stuff in their lungs!
Secondly, soy is a plentiful, reusable, all-natural commodity, which not only is much safer for the environment but contains nutrients that allow the company to use this in other products such as, lotions, shower gels and body sprays, which www. ourversionsof. com will introduce some time in the second quarter of this year. Finally, soy candles have been shown to burn up to 50% longer than paraffin-based candles and provides a much better scent throw (both cold and hot). "Besides of all the benefits explained previously, manufacturing and distributing soy-based products help support the U. S. economy", says Moore. "As a matter of fact, I had a soybean farmer from Minnesota, praise us for producing and marketing our soy-based products, obviously, that made us feel great!", according to Moore.
As far as positioning ourselves in the marketplace, www. ourversionsof. com has modeled their initial line of products after the industry giants (Bath & Body Works, Yankee Candle, The Body Shop, etc.). By offering familiar scents such as Warm Vanilla Sugar, White Tea & Ginger and Plumeria, the company feels that along with promoting the substantial benefits of soy, this will help gain attention. Earthy classic scents such as Patchouli, Sandlewood and Eucalyptus will only help add popularity to the line (which will also be added in the near future).
Currently, www. ourversionsof. com is introducing their product line at local Phoenix-area flea markets, on the web at www. ourversionsof. com and through wholesale accounts nationwide. "Our ultimate plan is to have our products in stores such as Whole Foods, Trader Joe's, Wild Oats and the like but we must crawl before we walk", says Moore. "We're very proud of our initial line of products and it seems as though since our launch in November 2004, our customers are as well". "We constantly get raves about the smell, burn-time and value". "During our very first week on the web, we received a letter from a woman in New Hampshire, who was an asthma sufferer, on how great it is to be able to burn and enjoy the smell of candles again, that made us very excited to say the least.", says Moore.
The candles at www. ourversionsof. com are competitvely priced at $12.00, for a 16oz. candle with a burn-time of 70 hours and $10.00 for their soy-based lotions and bath gels. Later in the year, www. ourversionsof. com will introduce a 120 hour candle and a soy-based body spray, along with continually introducing new scents. The company also offers a 30 day guarantee along with free shipping from their website. They also promote online candle parties, in which individual representatives can earn money for promoting the product line. This is an off-shoot from traditional candle parties that are given at homes. "Given that people are very busy these days, this allows a more efficient way of earning extra money", says Moore. Participation costs only $16.00 and www. ourversionsof. com pays in cash.
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