10 Deceptive Food Marketing Tactics Exposed in Consumer Health Guide
New book from Truth Publishing reveals deceptive marketing methods used by drug firms, food marketers, cosmetics companies and more.
Tucson, AZ (PRWEB) February 15, 2006
Food, drug, and cosmetics companies spend millions of dollars on sophisticated marketing tactics that convince shoppers to buy unnecessary and potentially harmful products, but consumers now have an ally in Truth Publishing's book "Spam Filters for Your Brain." Written by natural health author and consumer advocate Mike Adams, the guide empowers readers by teaching them to recognize and resist the 10 covert marketing tactics that companies use to manipulate consumer buying decisions. "Spam Filters for Your Brain" is available as a downloadable or softcover book at http://www. truthpublishing. com/SpamFilters. html (http://www. truthpublishing. com/SpamFilters. html).
"My goal is to help consumers make healthier choices when they are shopping for foods, beauty supplies, and medicines," said Adams. "Few people realize the effect that incessant commercial messages have on our subconscious thoughts, and how they influence our buying habits. 'Spam Filters for Your Brain' educates consumers and encourages them to make proactive decisions about which products are truly best for them."
In "Spam Filters for Your Brain" readers discover:
What types of public messages "disempower" consumers How advertisers use "misdirection" to make unhealthy foods seem healthy Which industries frequently use "logic reversals" to hide negative effects How "biohacking" makes consumers dependant on unhealthy products Why doctors may not have a patient's best interests in mind How to spot false flattery Why the "appeal to arrogance" promotes bad medicine And many other questionable advertising strategies.
"Spam Filters for Your Brain" is packaged with "The Real Safety Guide to Protecting Against Advertisers, Marketers, and Big Business Propaganda." This exclusive RealSafety. org guide compliments the information in "Spam Filters for Your Brain," explaining ambient advertising, naming rights, celebrity endorsements, product placement, cross merchandising among media conglomerates, virtual advertising, and targeted online advertising.
About Truth Publishing
Truth Publishing is dedicated to a mission of public service through the creation and distribution of educational materials covering natural health, wellness, environmental responsibility, and other topics important to people everywhere. Articles and commentary are published at www. newstarget. com, and books and interviews are published at www. truthpublishing. com.
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