Four Moms Inspired a Last Minute Gift Designed for Dad Boomers and Retirees
Http://www. secondhalfPLAYBOOK. com helps dad keep in step with family and the web
Sarasota, FL (PRWEB) December 22, 2010
In the current internet world, older Dads are gradually losing the ability to stay connected with their children and grandkids. With age, Dads expect the world to become simpler, but the internet has made it more complicated. Also adding to their frustration are smart phones. Even if Dads were proficient typist, the small keyboards just don’t work with their big thumbs.
Here’s the story of how four moms influence their Dad to develop a new internet model for Dad Boomers and Retirees to keep connected and make the most out of life.
According to John Montelione, founder of http://www. secondhalfPLAYBOOK, “My four daughters have given my wife and me four highly active grandsons.” Like most families, his is spread out with daughters living in San Francisco and Boston, while he and his wife reside in Florida. To keep connected, they occasionally visit, but on a weekly basis fathers are expected to participate in internet “fun.” Daughters usually want their Dads to do a multitude of complex activities like sending and receiving emails and text messages, and finding videos and pictures on You Tube and Flickr. The only relief comes from teenage grandkids, who make grandparents promise never to join Facebook, write on their wall, or post pictures of them diapers.
Finding information can also be a pain in the butt. Even when educated on Google, Yahoo and Ask, men find that the sites just don’t hack it. Every time a man searches for something, the solution is geared towards a 30-something year old—completely out-of-sync with the lifestyle of an active 50 to 75 year old. There are exceptions. Amazon, is one, it’s created to deliver solutions.
As a solution to make the Internet easier to use, Montelione and friends created a new Internet Paradigm. (Given that he lives in Sarasota – a city with a high ratio of retired “A” types to the total population, it was easy soliciting help.). “Our focus was to bring the best of the internet to the user – with no typing,” notes Montelione. They gave birth to the http://www. secondhalfPLAYBOOK. com, a web portal designed for male boomers and retirees with the goals of…
Improving family communication Keeping Informed Living a meaningful and enjoyable life Staying healthy, fit and active.
In effect, http://www. secondhalfPLAYBOOK. com was developed to provides male boomers & retirees with the information needed to make the most of life.
Every day, 450 user-suggested sources - news, finances, lifestyle, recreation, relationships, technology, and comedy – are displayed within multi-media centers called Playbooks.
Each provides breadth and depth - articles, commentaries, and videos - within an easy to use format. Users can access 20+ Playbooks with more added each month User’s personal Scoreboard summarizes key Playbooks and family messages.
Http://www. secondhalfPLAYBOOK. com is PRIVATE. It’s closed to search engines for older guys who don’t want their interests to be collected, mined and sold. And there’s no advertising.
Plus the team created an Automated Photo Album that eliminates the need to go to Flickr and Facebook. Upon receiving a photo attachment on an email, the http://www. secondhalfPLAYBOOK automatically tags and stores the photo in a secure Photo Album. The user is then notified and with a key stroke, the user can view the photos.
Lastly, the site takes into consideration that the natural propensity of older guys is to disregard advice, cling to existing behavior, take their wives for granted at times, and “be ignorant,” of good health care practices. It is for these reasons the site tackles every issue with intelligence, sensitivity, and even with humor, if it’s appropriate.
Testimonials
“I think this website is a great idea. Even for my dad, who is relatively tech savvy. The website is a nice way for him to quickly browse through everything that pertains to his life. I think the sports-geared format of the site is a good touch and will also be something he can relate to. I already signed him up!”
--Kristen Fulton, Atlanta, GA
“I gave up on asking my dad to look at my kids’ pictures on Flickr and Facebook. Now with the Playbook, he actually calls me when he gets them!”
--Melissa Clayton, San Ramon, CA
“Being female, I'm not in the target audience for SecondHalfPlaybook, but I took a look at it, and it is intriguing. According to the site, men over 55 tend to have less-than-great typing skills and to be leery of sites like Facebook. Those two descriptors fit the over-55 guy who lives in my house. His Internet search skills also fall into the less-than-great category, so it would be good to have a site that funnels information his way and makes using technology easier.”
--Susan Adcox, About. com
“I’m a car junkie – I go to races, drive a Jag and try to keep up with what’s new. The Playbooks a big help – it gives me the latest and greatest on cars and reviews, plus gives me auto industry news and all the press releases from every company involved in the industry. My next wish is this Aston Martin.”
--Don Sarle, Long Island, NY
“The Playbook, in my judgment is the best aggregation of information on the Web.”
--Vincent DeMatteo, New Haven, CT
About the Second Half Playbook, LLC
The Second Half Playbook, LLC (“Company”) was founded in 2009 by a senior group of software developers and John Montelione. The Company is headquartered in Sarasota, Florida. The http://www. secondhalfPLAYBOOK application is written in Drupal and is housed on servers (i. e., the cloud) by Rackspace Hosting. The Company’s goal is to optimize web usage by individual population segments by filtering and simplifying the delivery of information from diverse content providers.
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