YoNaturals Combines Healthy Natural Foods, Nutrition Education, Social Responsibility and Entrepreneurial Opportunity to Build Nationwide Network of Healthy Vending Machines
YoNaturals in San Diego, CA is creating a nationwide network of healthy vending machines, featuring the same healthy snacks and beverages you'll find in your local health food store such as Whole Foods Market or Wild Oats.
San Diego, CA (PRWEB) February 14, 2007
Healthy natural foods are coming to a vending machine near you. YoNaturals in San Diego, CA is creating a nationwide network of healthy vending machines, featuring the same healthy snacks and beverages you'll find in your local health food store such as Whole Foods Market or Wild Oats.
YoNaturals (www. yonaturals. com) is positioned to transform the vending machine industry from "one of the least healthy industries in the US" to "a leader in consumer health and wellness"
It seems they have some pretty powerful help.
Dr. Roy Vartabedian, the New York Times best-selling author of Nutripoints, is its nutritional advisor and product consultant. He is a leading expert in providing health/wellness programs to schools, corporations, hospitals and physicians nationwide
"Having Dr. Roy join us in the fight against junk food in vending machines is significant because his expertise in developing nutritional programs is second to none." Says YoNaturals CEO Mark Trotter, himself a veteran in the vending machine industry.
Dr. Vartabedian says, "The timing to get into this business couldn't be better. People are seeking better choices in their diets, and healthy snacks and beverages are the fastest-growing product segments in the food industry."
The company's focus is in four primary areas:
1) Nutritional education. YoNaturals CEO Mark Trotter says "Our web site (www. yonaturals. com) features a complete mini-course in healthy nutrition that's simple and easy to follow. It includes eating guidelines, portion calculators, and menu plans. Every product we carry has been specially selected based on taste and nutritional content and scores high on Dr. Roy's Nutripoints system."
2) Social responsibility. Vending, which is not regulated by the USDA, is in need of critical change in order to head off the current crisis in public health. A 2004 survey done by the Center for Science in the Public Interest found that an estimated 75 percent of vending machines are filled with junk food…a problem that may be to blame for an increase in obesity, diabetes and other health problems on the rise. It is particularly critical in the public schools. However, evidence indicates change is possible - and imminent. "People have this idea that kids won't eat healthy foods," said Margo Wootan, The Director of Nutrition policy at the Center for Science in the Public Interest. "If you offer children good tasting healthy choices they will eat them." The YoNaturals website offers practical action steps any teacher, parent, student or school system can take in order to uphold their civic responsibility to maintain and foster public health.
3) Vending machines. YoNaturals healthy vending machines are appearing in places like shopping malls, corporate offices, retail stores, schools and military bases all over the country. "The response has been overwhelming," says YoNaturals CEO Mark Trotter, "but we are well able to keep up with the demand. We can install a vending machine anywhere within six weeks."
4) Entrepreneurial opportunity. YoNaturals offer distributorships to qualified business people. CEO Mark Trotter says "We are joining forces with entrepreneurs - or aspiring entrepreneurs - with a passion for healthy and natural foods. We can easily train them to be successful vending machine operators - that's the easy part. We have a comprehensive program featuring state-of-the-art Healthy Vending Machines complete with 24/7 monitoring software, cashless payment systems for credit and debit cards, and complete food & beverage distribution service that covers virtually the entire USA."
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