EVOL Burritos Commits to Humanely Raised Meats
Best-selling frozen burrito maker partners with Niman Ranch to produce an even better burrito.
Boulder, CO (PRWEB) January 23, 2010
EVOL® Burritos, Boulder-based maker of made-from-scratch natural and organic frozen burritos, announced it will now source all its beef and pork from Niman Ranch, a 30-year industry leader in humane and sustainable livestock practices. EVOL already sources free-range poultry from Petaluma Poultry and cage-free eggs from Colorado-based Nest Fresh Eggs.
“EVOL Burritos is a perfect fit for Niman,” said Jeff Tripician, chief marketing officer and executive vice president of Niman Ranch. “We share core values about animal care and environmental preservation. And we share a mission — both Niman and EVOL are driven by a passion to produce exceptional food that consumers can feel good about eating.”
EVOL’s insistence on sustainably and humanely raised meats ushers in a new standard in the freezer case. EVOL Burritos believes that quality and integrity are equally important ingredients. By partnering with Niman Ranch, EVOL is choosing to support the industry gold standard for humane animal care.
All of Niman Ranch's livestock are raised outdoors on pastures and/or in deeply bedded pens that allow the animals to act on their instinctive behaviors. Niman Ranch never administers added hormones or antibiotics, and all animals are fed a 100 percent vegetarian diet.
"Using sustainably raised proteins is one of the best things we can do for our health, for the welfare of animals and for the environment," said chief operating officer and EVOL Burrito founder Philip Anson. "As a manufacturer, I believe we’re accountable to both consumers and the planet. I want EVOL to be part of a food solution — nutritious, delicious, sustainable and affordable.”
Sourcing from Niman Ranch and other sustainable sources benefits the environment and family farms. Niman Ranch uses alternative energy sources and conducts crop rotation, an important practice in preventing soil depletion and soil erosion. Niman’s traditional farming methods produce little odor, and the presence of fewer animals on the farm helps preserve the water supply and sustain the land for the future.
EVOL’s diverse burrito lineup ranges from the extra meaty, protein-packed Shredded Beef to the 70 percent organic, vegan Veggie Fajita. EVOL Burritos are distributed nationally through key retailers including Whole Foods Market, Wegmans, King Soopers, Stop & Shop, Food Emporium, Jewel-Osco, Gelson's, QFC and The Fresh Market. Suggested retail price: $2.69 for 6-ounce burritos and $2.99 for 8-ounce burritos.
About EVOL:
EVOL (ee-vuhl) Burritos, based in Boulder, Colo., is changing the way the world thinks about frozen burritos. Phil Anson, COO, chef and founder, is very choosy about what goes into his 11 varieties of hand-rolled burritos: antibiotic-free chicken, pork, beef and chorizo sausage; cage-free eggs; traditionally made tortillas; herb-roasted skin-on potatoes; house-made green chilé and salsas; and numerous local and organic ingredients. There’s a lot to LOVE about EVOL. Produced by Phil’s Fresh Foods LLC, EVOL burritos are available at stores nationwide. You better believe this is all-natural, made-from-scratch deliciousness. www. evolburritos. com
About Niman Ranch:
Niman Ranch is a network of more than 600 independent U. S. family farmers and ranchers who practice the highest standards of animal husbandry and environmental stewardship to deliver the finest-tasting meats in the world. Niman Ranch fresh meats and meat products are available at fine restaurants and select grocery stores. The company’s full line of products, including seasonal and other specialty items not sold in stores, is available through Niman Ranch’s online store at www. nimanranch. com
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