Compeau-Fawkes Marketing Brings On Kenny West, Pioneer In Mobile Software Marketing, To Guide Developers Of Mobile Computing Solutions To Greater Success
Compeau-Fawkes Technology Marketing has added Kenny West to its consulting team.
PITTSBURG, PA (PRWEB) November 1, 2006
Compeau-Fawkes Technology Marketing (www. compeau-fawkes. com) has added Kenny West, founder and former CEO of PalmGear, Inc. (now a subsidiary of Motricity, Inc.), to its consulting team. West founded and built the PalmGear. com brand into one of the most successful online marketplaces for mobile software products, guiding it from start-up to $26MM in revenue and eventual acquisition of the majority interest in the company. As part of the Compeau-Fawkes team, Kenny brings immense value to the company’s technology clients in the mobile and wireless industry — whether at the strategic level or facilitating marketing and product decisions on the ground while navigating this fast changing segment.
“Success in this market today is no longer as easy as creating a neat piece of software and putting a simple store up on the ‘Net,'” says Michael Compeau, founder of Compeau-Fawkes. “There’s been a change in the balance of power as wireless carriers have taken control of their ‘on the deck’ offerings. Real success depends upon getting your solution in front of the right people that can help see the benefits of the solution, and who are in a position to put real wind in a developer’s sails — and that is based on having the right contacts in this small but dynamic industry.”
"Seeing the success that Compeau-Fawkes has been able to extend to the mobile community was a major draw for me,” said West. “In today's market having a great product is simply not enough, it must be a full circle proposition and this is where Compeau-Fawkes and I see eye-to-eye. Together, we will fulfill the needs of companies so that they can achieve their goals and beyond."
After nearly 20 years of experience in classical marketing, product development, technology marketing, product management, and business development, Michael Compeau formed his own consulting firm in the fall of 2003 with a focus on offering his expertise to technology firms seeking to get greater leverage in their marketplace. Along the way, his experience in the mobile software arena at firms like Cutting Edge Software and Mobility Electronics helped Compeau-Fawkes build a substantial client list, including work for Palmsource, Inc., Mobile Digital Media (now Quickoffice, Inc.), Mapopolis. com, SplashData (now part of SixApart) & iambic, Inc. Additionally, Compeau-Fawkes’ technology marketing services extend beyond mobile to many other technology sectors including IT, health care, life sciences, and material science, and include working with firms as diverse as Xerox, Biomatters Ltd, Tundra Materials, and SMBLive.
For more information about Compeau-Fawkes, visit online at www. compeau-fawkes. com or call 724-308-1405.